Written by Fernando Maciá
Featured image credits for this post: José Palazón
Ask a question or Ask Maps: Gemini answers questions about your business on Google Maps
Discover how the new “Ask a question” feature in Google Maps uses AI to answer questions about local businesses. Learn which sources Gemini consults and how to optimize your Google Business Profile to take advantage of this tool that will replace Questions and Answers.
Content in the age of AI: quality is still queen
Discover why content quality remains fundamental in the age of AI. We analyze how Google and LLMs value helpful, reliable, and people-first content, and why low-cost strategies don’t work.
Searcher personas: an alternative to zero search volume
In the face of search fragmentation, this methodology allows us to deeply understand users and their ultra-specific queries.
New API in Chrome for “soft navigations”
Discover Chrome’s new Soft Navigations API for measuring Core Web Vitals in Single Page Applications. Learn how this experimental innovation improves performance and user experience tracking in SPAs by consistently distinguishing navigations from interactions.
