International search engine positioning – Fernando Maciá in Walqa

Fernando Maciá

Written by Fernando Maciá

This is the presentation I used for my presentation at the VII Virtual Shops Fair, which was held from April 16 to 18, 2012 at Walqa. For Human Level Communications it has been our sixth consecutive participation as speakers at the Fair, as we have been present since the second edition. You can watch a video of this presentation on international positioning here.

On this occasion, the theme of the presentation was International Search Engine Optimization, a subject in which we have had the good fortune to acquire a great deal of experience thanks to numerous international clients.

In this presentation, we will show many of the problems we have encountered and the way we have been solving them, for example, the one related to the configuration of Google Analytics for IDN domainsthe configuration of different versions for multiple countries and languages -with specific attention to Google’s latest recommendations in this regard – or the use of Webmaster and Web analytics tools from international search engines such as Yandex o Baidu. I hope you find these recommendations useful and we would be delighted if you would share in the comments any other problems you may have encountered and how to solve them, or alternative solutions to the ones presented here.

At Human Level Communications we have had the opportunity to work on international search engine optimization projects , as well as to advise on the internationalization processes of Web sites applying international SEO strategies such as those shown in this presentation, which has given us a great deal of experience.

You can see the summary of the paper on International Search Engine Optimization, more updated and expanded than the one presented in Walqa, which I presented at the Professional SEO Congress on July 7, 2012.

This presentation shows working methodologies and recommendations supported by our experience in international SEO and consulting for website internationalization.

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Fernando Maciá
Fernando Maciá
Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.

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