Written by Fani Sánchez
Fernando Maciá, director of Human Level, was invited as SEO expert to the #SEMRushRoom of SEMRush located at OMEXPO 2018. During his presentation, he shared all his knowledge on how to optimize a Web site in order to rank in Google’s featured snippets and the emerging and increasingly frequent voice searches.
This new form of search is going to change many of the SEO paradigms as it focuses on identifying informational searches along the customer journey for which Google could show outstanding results. He also referred to the interrelationship between the highlighted text-type results and the voice results.