Fernando Maciá

This post talks about how the potential of certain search queries made by users in search engines has evolved as a result of COVID-19 in Spain.

At Human Level we have got our crystal ball out. And even though we know we might end up being wrong with many of our predictions regarding what will happen in SEO in the following months, here’s our take. These are the Top 10 trends that could set the path for search engine optimization in 2020.

This post about information architecture and its relation to SEO for e-commerce sites is based on Fernando Maciá’s presentation at #Monetiza19.

Featured snippets for voice results are text-type featured snippets that Google can read out loud when using voice search. It is important that you include the query you are targeting…

Search Engine Optimization of multilingual and multiregional websites always implies multiple challenges and trials for any SEO expert. This is due to the astounding variety of situations that can arise, for which it is hard to figure out specific and verified solutions. In this post we are going to see which ones we can use and their advantages and disadvantages.

Let’s talk about search scenarios and anticipating our users’ needs, and how to implement all of this in our SEO strategies.

Customer journey analysis and search scenarios open up a new approach to SEO closer to the users’ purchase decision process

Trying to position the different international versions of a website can prove daunting when you target complex combinations of contents, currencies, countries and languages. Sometimes there are just no “obvious” options, and different aspects must be considered to make the right decisions to compete at the international arena. In this presentation for The Inbounder 2017, […]

Google is going to use its mobile index as the primary repository for its search results. Find out how this will afect search engine optimisation.

The appropriate information within the user’s reach in just the right moment is key to being found and getting conversions nowadays.

Google Disavow Tool allows us to deauthorise potentially harmful backlinks that can negatively affect our website’s popularity.