15 Sep 2026
From blocking bots to negotiating access: the new approach to findability
Learn how regulators, publishers, and CDNs are turning AI access to your content into negotiable value.
Fernando Maciá
Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.
10 Sep 2026
ChatGPT Is Now a Search Engine for the EU: What This Means for Your Brand’s Findability
The EU designates ChatGPT as a Very Large Online Search Engine (VLOSE): we analyze the implications for...
19 May 2026
Semantic consensus: How Digital PR builds your authority beyond your website
Boost your authority and improve your visibility strategy with Digital PR so that AI recommends you.
8 Jan 2026
Findability in 2026: What every CEO should know about the new search ecosystem
Discover how AI is transforming online search and what strategic decisions your company must make to remain...
25 Nov 2025
Searcher personas: an alternative to zero search volume
In the face of search fragmentation, this methodology allows us to deeply understand users and their...
26 Jun 2025
SEO and AI: Search Doesn’t Die, It Evolves
We offer expert analysis on the real impact on search, visibility data, and optimization strategies for this...
11 Nov 2025
Impact of Google SGE (Search Generative Experience) on SEO
Google SGE is the new generative search already launched in 120 countries and could impact the way we use the...
4 Oct 2023
SEO Experiment: Do domains with .cat extension rank better?
Discover the exciting SEO experiment that allowed Human Level to answer this question, our methodology and...
3 Aug 2023
Google SGE: how Google Search will affect us in turbo mode
Google Search Generative Experience will change the way we use search engines. Don't miss the conclusions of...
5 May 2020
What and how do we search in times of coronavirus?
This is how the search potentials of certain queries made by users through search engines have evolved...
17 Dec 2019
Ten SEO trends for 2020
Discover our 10 predictions on the challenges (as well as the opportunities) that SEO will face in 2020.
20 Nov 2019
Information architecture and SEO in e-commerce
Post about information architecture and SEO in e-commerce based on Fernando Maciá's presentation at...
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