Fernando Maciá

Mai Molina talks about the Royal Berl, a system with which we get better costs and more conversions in Google Ads, in her presentation for Clinic Summit. In this post we summarize the talk.

Ricard Bonastre introduces us to data-driven predictive modeling and artificial intelligence in his presentation for Clinic Summit. Discover the main ideas of his speech in this post.

Lionel Malka, founder of Mética Retail Thinking, talks about digital commerce and how online and physical stores of the same company can complement each other.

Jorge Pascual explained the steps to follow if we want to sell on Amazon and get our potential customers to buy from us in his presentation for the 100th edition of Clinic Summit. In this post we have collected the main ideas of his talk.

Esther Checa warns at the Clinic Summit event of the need to prepare for voice search and unveils the opportunities that voice assistants offer brands.

Kico Pascual talks to us in Clinic Summit about digitalized audiences and marketing automation, discover in this post all the steps to follow to monetize your audience efficiently.

Iñaki Huerta tells us how search intent is increasingly valued by Google to be able to offer us solutions to our problems in its results. Read this post if you want to find out how to work the search intent and start thinking like a user.

Carlos Redondo, founder of Safecont, talks about how to detect patterns to improve the SEO of our website in his speech for Clinic Summit.

Fernando de la Rosa, the first speaker at the 100th Clinic Summit, believes that what we say is digital marketing is not marketing. We need to rethink digital marketing, says Fernando, find out what his proposals are in this post.

When a retailer opens a new store, he assumes that it is not enough to have decorated it well and stocked it with products. From the first day, you should strive to attract the attention of your potential customers with a good showcase, perhaps doing a mailing in nearby neighborhoods, radio spots… In the online […]

The year 2016 is coming to an end, leaving behind twelve months marked by relevant political, economic and social changes at a global level. E-commerce has also undergone intense changes, but possibly not as many as some expected. A number of e-commerce trends were predicted to land and consolidate, but only a few of them have been firmly realized….

After having left behind the Black Friday campaign, we are already at the gates of the Christmas shopping vortex. A good part of them will take place through the online channel, so at Human Level we have proposed a compilation of the features that are expected to characterize the 2016 Christmas campaign in relation to the online channel.

Yesterday I had the opportunity to participate with Anton Shulke, Cristian Sepúlveda, Gianluca Fiorelli and Aleyda Solís in a question and answer session to which Juan Felipe Rincón, from Google, kindly submitted himself. This was the first live Q&A Hangout in Spanish, organized by WebPromo.expert, at the initiative of Cristian Sepúlveda, from Rank Tools. The […]

Around 60% of all searches are performed from mobile devices and more than 85% of the results are already from mobile-friendly websites (i.e, mobile-friendly). Google has therefore decided to build a specific index of mobile results and to take a step that could have a major impact: adopting this index as the primary repository of […]

Content is king, but only quality content. There has been a lot of discussion over the last few years about what characteristics a content must fulfill to be valued as relevant by search engines and to achieve a good positioning. Although supported by experience and various experiments, these features are still just guesses: no one […]

This is the Spanish transcript of my presentation in English at The Inbounder event held in Valencia on May 19, 2016. You can view the Customer Journey Analysis and Search Scenarios presentation in Spanish or Customer Journey Analysis and Search Scenarios in English which was originally presented. Users prefer to shop in an environment where […]