Fernando Maciá

Fernando Maciá
Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.
Fernando Maciá

Google’s Disavow tool: when and how to use it

Google Disavow Tool: a consequence of Google Penguin Google announced the implementation of its algorithm update called Penguin at the end of April 2012. This update focused, according to the search engine, on detecting websites that were violating Google’s quality guidelines for webmasters. Two fundamental aspects were targeted by Google Penguin: over-optimized websites (keyword density […]

Impact of the Internet on commerce

Video of Fernando Maciá’s talk on the Impact of the Internet on Business Activity Videos of my presentation Impact of Internet on Commerce, during the closing ceremony of the IX Virtual Shops Fair of Walqa, in Huesca. You can watch the presentation of this talk here. Impact of the Internet on Trade (part I) Impact […]

Not provided: towards SEO without keywords?

The beginning of the end of keywords On October 18, 2011, Google announced through its Google Analytics blog as well as its Official Google Blog that the use of the search engine for users logged into Google would, from then on, be done in a secure server (SSL) environment. In practice, for users, this meant […]

Will Twitter take on e-commerce?

Today, many traditional businesses have turned to e-commerce. In addition, there are more and more stores that only sell their products online. It was inevitable that social networks would join this e-commerce boom.

The new SEPA system in e-commerce

In 2008 the SEPA (Single Euro Payments Area) began to take shape with the introduction of the euro, which led to the creation of a single economic market throughout the European Union. In the field of retail payments the conditions were not the most adequate and therefore it was thought that establishing a Single Euro Payments Area would be positive.

New features in Google Search

José Luis Pulpón (Google) The second digital revolution. Some call it big data, but it is as important to have a lot of data as it is to know how to manage it. The important thing is to focus on it. As everything can be measured, there is more and more data. What does the […]

Mobile SEO: how to improve the search engine positioning of your website for mobile devices

Having a Web site perfectly adapted to its access and positioning from mobile terminals -smartphones and tablets- is increasingly important if we do not want to give up almost a growing percentage of the market. Web traffic from mobile devices is increasing exponentially. Web traffic from mobile devices is increasing exponentially. Having a website adapted […]

Search Marketing: when SEO is no longer sufficient

We leave you with the last presentation of Fernando Maciá in the last #SearchDay of OMWeek Madrid. In it, Fernando talks about the importance of context in the optimization process and the need to broaden the traditional SEO approach. Search marketing: when SEO is no longer enough by Human Level Communications 1. Search Marketing: when […]

Thus was born our domain humanlevel.com, now in its eleventh year

We are celebrating at Human Level Communications: our domain humanlevel.com is eleven years old!!! Why Human Level Communications? The idea behind the concept of Human Level Communications -communications on a human level – was that, regardless of how sophisticated the means we use to communicate – smoke signals, telephone, radio, Internet – what has not […]

Web Analytics and SEO: analysis and segmentation of traffic sources – Congreso Web Zaragoza 2013

Web Analytics and SEO: analysis and segmentation of traffic sources – Human Level Communications at Congreso Web Zaragoza 2013 from Human Level Communications   Fernando Maciá was in charge of closing the Zaragoza Web Congress 2013 with this speech. In this edition, there was a lot of Web Analytics, Development, Applications, SEO, Social Media, eCommerce […]

Fotografía de Fernando Maciá