Fernando Maciá

Fernando Maciá
Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.
Fernando Maciá

International SEO – Fernando Maciá at eShow Barcelona 2013

International SEO – eShow Barcelona 2013 from Human Level Communications Latest version of Human Level Communications’ International SEO presentation. You can see a very complete post with all the information of this presentation on structure and positioning of multinational and multilingual Web sites developed in this post. If you are interested in an experienced team, […]

Content Marketing SEO – Arturo Marimón at Clinic SEO Barcelona 2013

Arturo Marimón (@arturomarimon) of SEOcom. I’m going to talk about content marketing focused on SEO. John Deere started content marketing by publishing an agricultural magazine in 1895 and that was the predecessor of content marketing. Today, content affects conversion, ranking and popularity. Through content marketing we can get natural links and social mentions. Penguin is […]

Mercadona vs Salvados or how to manage an online reputation crisis

The spark for Mercadona was sparked on Sunday night on the program Salvados, presented by Jordi Évole, in which the popular Valencian food distributor was accused by the head of the food bank of Valencia of not collaborating by providing surplus products close to expiration or unsold or defective fresh food. An online reputation crisis […]

Social networks and new technologies applied to education

Teaching, social networks and new technologies from Human Level Communications Presentation of the talk on the application of new technologies and the possibilities of social networks applied to teaching given by Fernando Maciá on the Day of the Entrepreneur of the Valencian Community 2012.

It’s the strategy, stupid

José Llinares Summary of the talk by José Llinares, from Effective Talk at the Digital Marketing Congress for Industrial Companies. The strategy is the long-term vision. It is an action plan to achieve our medium and long term objectives. Mistakes in digital strategy I don’t know what my objective is If you don’t have a […]

Mobilize your marketing strategy

Jesús Lizarraga. Summary of Jesús Lizarraga’s(@JL_picard) talk at the Digital Marketing for Industrial Companies Congress. The number of users using mobile terminals to access the Internet is increasing. We must therefore focus more and more on this type of user. First of all, we must ask ourselves: who is our marketing strategy aimed at? Until […]

How to approach a web project taking care of the future user experience

Daniel Torres Burriel at the Digital Marketing for Industrial Companies Congress Summary of the intervention of usability expert Daniel Torres Burriel (@torresburriel) at the Digital Marketing Congress for Industrial Companies How to approach a Web project taking care of the future user experience. Usability and user experience are not the same thing. User experience is: […]

Social media: beyond fashion

Sergio Llano at the I Iberoamerican Congress of Community Managers Annotations of Sergio Llano’s(@sergiollanoa) talk on Social Media at the I Congreso Iberoamericano de Community Managers that started today in Cartagena de Indias, Colombia.   The advantage of being first is that I have all the attention, but the disadvantage is that I have all […]

International Search Engine Optimization – Fernando Maciá at ClinicSEO – eShow Madrid 2012

International Search Engine Optimization 2012 from Human Level Communications This presentation is an update of the one presented at the Walqa Virtual Shops Fair. You can consult the post that complements this presentation and is entitled International Search Engine Optimization – Fernando Maciá at the Professional SEO Congress. The presentation shows working methodologies and recommendations […]

Blogs: the most human communication in the company

The great boom experienced by social networks in recent years has meant that the validity of the true precursor of the Web 2.0 model – the blog – as a channel for interaction between companies and target audiences is now being questioned. Faced with the urgent need for any company to rationalize resources, it could […]

International search engine positioning – Fernando Maciá in Walqa

International Search Engine Optimization ft walqa fernando maciá from Human Level Communications This is the presentation I used for my presentation at the VII Virtual Shops Fair, which was held from April 16 to 18, 2012 at Walqa. For Human Level Communications it has been our sixth consecutive participation as speakers at the Fair, as […]

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