Fernando Maciá

Fernando Maciá
Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.
Fernando Maciá

Articles

Blogs: the most human communication in the company

The great boom experienced by social networks in recent years has meant that the validity of the true precursor of the Web 2.0 model – the blog – as a channel for interaction between companies and target audiences is now being questioned. Faced with the urgent need for any company to rationalize resources, it could […]

International search engine positioning – Fernando Maciá in Walqa

International Search Engine Optimization ft walqa fernando maciá from Human Level Communications This is the presentation I used for my presentation at the VII Virtual Shops Fair, which was held from April 16 to 18, 2012 at Walqa. For Human Level Communications it has been our sixth consecutive participation as speakers at the Fair, as […]

Multi-language and multi-country websites: new recommendations from Google

Last December, Google published a new recommendation with respect to the how to tag content on multilingual and multi-country Web sites which greatly simplifies the management of the positioning of the correct URLs in this type of sites for each language/country combination by making it possible to specify in a more specific way which URLs […]

Pagination with prev, next and canonical link elements

The presentation of content on a series of different pages frequently occurs on Web sites when it is impossible to present all the information on a single page: for example, in long articles that are subdivided into several pages or, more frequently, in product listings. Until now, this situation posed numerous challenges due to the […]

Dedicate a book

Finishing a book is often a tedious process. When you think you have finished writing all the contents, there remains the very important but enormously tedious task of correcting the proofs (we do this on a provisional PDF of the book) and taking note of all the corrections pending to be incorporated into the final […]

Visits, sessions… changes in the way Google Analytics measures

Last Friday, August 12, Google officially announced a change in the way browsing sessions are recorded in Google Analytics. Changes in the way visits and sessions are measured Until that day, a user’s browsing session ended when the user spent more than 30 minutes in an idle state, that is, without interacting with the Web […]

Book: Técnicas Avanzadas de Posicionamiento en Buscadores

Search engines such as Google, Bing, Baidu or Yandex are today the biggest generators of quality traffic – of profitable visits – for most Web sites. In recent years, the gradual generalization of the use of search engine optimization strategies and its implementation in a larger number of websites has made it increasingly difficult to […]

How to develop search engine friendly websites

Presentation of the conference “How to develop search engine friendly websites” offered by Javier Gosende and Fernando Maciá in Alicante during the Internet Day, May 17, 2010. The conference was organized by ADWA and was held in the TUCAMON classroom.

Search Engine Marketing – SEO and SEM basics

Presentation of the conference “Search Engine Marketing” offered by Fernando Maciá in the Madrid Tecnología classroom in La Vaguada (Madrid) on April 20, 2010. The conference was organized by Madrid Tecnología’s Internet Vende program.

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