Written by Fernando Maciá
Online Marketing: the new face of Marketing – Fernando Maciá of Human Level Communications
Written by Fernando Maciá
From What to Who: Trust as a Strategy
This article explains why earning users’ trust has become essential in the age of digital exhaustion.
Buyer persona: what it is, how to define it, examples and importance in your business strategy
A buyer persona is a figure in which companies project the characteristics of their potential customer. We tell you how to do it.