Our director, Fernando Maciá, opened the first day of #SEOnderground, an online event that was attended by more than 20 online marketing experts. In his presentation, entitled Search Engine Marketing in times of coronavirus, Fernando talks about how the global pandemic has impacted the different sectors and, especially, SEO and SEM.
Discover in this complete article how the tourism sector can benefit from online marketing and what have been the key developments in this sector in Spain.
It’s not news or a secret: search engines also look at what your customers say about you. We explain how reviews contribute to SEO, what tools you can use to set them up on your website and the impact of negative reviews.
The year 2018 has just started and our mind is already on seo news or trends. The world of digital marketing is advancing by leaps and bounds, what does this year hold for SEO?
Nowadays I realize that when I talk to people who are not “in this world” but have heard something about SEO and SEM, they still don’t know the difference between one and the other. In this article I will try to explain in a simple way the difference between SEO and SEM positioning. Let’s start by defining them.
It consists of creating automated and personalized email marketing strategies for the user. So-called drip campaigns can be created, where a target is set and a series of emails will be sent depending on the user’s actions. We see an example whose objective is…
The blog is possibly the most widely used tool in recent years by companies with an online presence, since it promotes not only the generation of quality content within a personalized environment, but also the interaction with readers and bloggers.
In our series of articles on mobile marketing, we talk about mobile application optimization. ASO is the acronym used for App Store Optimization and is used to optimize your app in the various app stores. Do you want to know how to apply this knowledge? Continue reading…
The process of humanization of online marketing is the path that a company should follow to enhance the most emotional aspects of its campaigns, so that it achieves much more than customer satisfaction.
Creating an online store is an attractive and exciting project, but we must take into account many aspects, among which are all the legal requirements. Here we summarize the main points to consider for your eCommerce to comply with current legislation.
The year 2016 is coming to an end, leaving behind twelve months marked by relevant political, economic and social changes at a global level. E-commerce has also undergone intense changes, but possibly not as many as some expected. A number of e-commerce trends were predicted to land and consolidate, but only a few of them have been firmly realized….
The optimization of product sheets is a very important issue that we must study carefully. When we talk about optimization, we refer to the fact of preparing something, in detail, with the objective of achieving a certain optimal situation that offers the expected results and performance.
Users who arrive at landing pages are potential customers with a high probability of generating a conversion. As the name of these pages indicates, this is the first page the user visits in the entire site, i.e., the page where the user lands. To do so, they had to click on a link from third-party sites:
Google Trends is a simple and free tool that can be very useful during the research phase of any online marketing strategy. In this post we present some examples of how to exploit their different functionalities and put them at the service of our particular interest: How to use Google Trends in SEM Campaigns Whether […]
There is no doubt that apps are in fashion, it is nothing new, the figures speak for themselves with thousands of applications downloaded daily and millions of users using them. This is the kind side of this story, the not so kind side is when we put all the efforts and money in implementing an […]
Affiliate networks are platforms that bring together a large number of websites, commonly called publishers, where advertisers can place their ads for a certain amount. The main actors in this system are: Advertisers: are users who want to advertise their web pages and pay for such advertising. Affiliates: they are the owners of the websites […]
