Blog
Explore our resources on digital marketing, SEO, online advertising, usability, content marketing and much more.
Sowing informational visibility in the age of algorithms and AI
Recap of María Navarro’s talk on how to keep building visibility in informational searches after the rise of AI.
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GPT-5: A Tumultuous Strategic Shift
We explain the changes introduced by GPT-5 and the controversy surrounding its launch. With a stronger focus on reasoning rather than storing data, GPT-5 has made SEO an essential tactic to appear as a cited source.
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From What to Who: Trust as a Strategy
This article explains why earning users’ trust has become essential in the age of digital exhaustion.
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