Digital PR Dictionary

Digital PR Dictionary

This section of the dictionary is dedicated to the art of managing a brand’s presence and reputation in the digital ecosystem. Unlike traditional PR, Digital PR not only seeks visibility, but is directly intertwined with SEO, content marketing, and social media to generate authority and trust.

Thought leadership

Thought leadership is the recognition as an authoritative voice in your sector, earned through years of valuable contributions and deep knowledge. Unlike a personal brand, which is built with content strategy, thought leadership is demonstrated with practical experience, original analysis, and consistent contributions that the market recognizes naturally.

Though leadership - portada
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