Structured data

Structured data

How to work with structured data

Structured data allows us to mark content in an unambiguous way so that search engine robots are able to understand what type of entities make up each page. In this article we explain how to work on its implementation step by step.

Structured data equivalent to HTML5 semantic tags

The fact that there is structured data in that is equivalent or almost equivalent to HTML5 semantic tags, makes one suspect that this information may be important for Google’s spider (remember that is partly created by them).

What is structured data and

Structured data consists of a series of tags that describe the content found on a web page. This data makes the robots’ job easier so that it is easier to know what to index and provides the kind of highly organized information that is usually found in most databases.

Structured data – questions and answers with Google

Yesterday I had the opportunity to participate with Anton Shulke, Cristian Sepúlveda, Gianluca Fiorelli and Aleyda Solís in a question and answer session to which Juan Felipe Rincón, from Google, kindly submitted himself. This was the first live Q&A Hangout in Spanish, organized by, at the initiative of Cristian Sepúlveda, from Rank Tools. The […]

How to mark products in your online store with microdata

Microdata has become very popular today mainly because Google uses it to create rich snippets in its search results. These rich snippets increase the number of clicks due to their visual impact on Google results, leading to an increase in traffic. There is a long list of all the microdata defined by search engines that […]

Rich snippets to drive more traffic

Google defines snippets as lines of text that appear below each search result and are intended to inform users about the content of the page and to show them why it is relevant to their query. Advantages of enriched fragments If Google understands the content of the pages, we can create rich snippets with detailed […]