5 Apr 2022
ROI and ROAS and how they are applied in Google Ads
Make sure you know the concepts of ROI (Return On Investment) and ROAS (Return On Ad Spend) to get the most...
Online Advertising Dictionary
Learn the critical aspects of digital advertising and the most frequently used terms in online campaigns. From banners to metrics like CTR or CPM, this glossary will help you understand the formats, channels, and KPIs that define advertising success online. Useful as a quick reference for professionals wanting to optimize their orchestrated media strategies and enhance owned, paid, and earned media facets.
Latest term
Online Advertising related terms
16 Nov 2020
Interstitial
What is an Interstitial? According to the definition in our book Marketing Online 2.0, an interstitial in the...
5 Mar 2020
Behavioral segmentation
What is behavioral segmentation? Behavioral segmentation refers to the practice of targeting and serving ads...
16 Oct 2019
Community Manager
The community manager is responsible for managing the community of followers of the brand on the Internet....
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