Written by Fernando Maciá
When a retailer opens a new store, he assumes that it is not enough to have decorated it well and stocked it with products. From the first day, you should strive to attract the attention of your potential customers with a good showcase, perhaps doing a mailing in nearby neighborhoods, radio spots… In the online world it is no different. It is not enough to have an e-commerce correctly programmed. It is necessary to attract quality traffic, get those visits to buy and become loyal customers who speak well of our Web site.
In the presentation with which the director of Human Level Communications, Fernando Maciá, opened the trophy ceremony at the II Edition of the CECARM Awards 2017, he shared some keys to avoid the most common mistakes and good practices that can help us to succeed. Here is his presentation:
