When a retailer opens a new store, he assumes that it is not enough to have decorated it well and stocked it with products. From the first day, you should strive to attract the attention of your potential customers with a good showcase, perhaps doing a mailing in nearby neighborhoods, radio spots… In the online […]
The process of humanization of online marketing is the path that a company should follow to enhance the most emotional aspects of its campaigns, so that it achieves much more than customer satisfaction.
Creating an online store is an attractive and exciting project, but we must take into account many aspects, among which are all the legal requirements. Here we summarize the main points to consider for your eCommerce to comply with current legislation.
Fernando Maciá, director of Human Level, was once again invited as a speaker at the Aragón Virtual Shops Fair, held on April 7th of this year. Here is the video and below is a summary of the presentation. Traditional” content marketing The content of a website is the raw material that SEO can best take […]
What is HTTPS, is it secure, does your website need it, what should you do to contract it, and above all, do you know how to migrate to HTTPS so that it does not affect SEO? We answer these questions and many more.
Let’s Encrypt is a free certifying entity endorsed by large companies in the industry that allows us to obtain SSL certificates for our website through HTTPS without having to pay for it.
What is SSL? SSL (Secure Sockets Layer) is a protocol by which users of a website are guaranteed that all data entered on the page or transactions that take place on the site are secure.
Automation is a somewhat controversial topic as it has many detractors and at the same time many advocates. However, he has been “with us” in the online marketing industry for some time now. If you’ve ever created automatic reports, used bidding rules, or have…
SEO strategies in a mobile search world from Human Level Communications Mobile-first is the new scenario: more and more users are choosing to use their mobile devices to search the web. For this reason, if we want to achieve visibility in search engines, we must adapt our website to the demands of Internet users as […]
Just-in-Time content: key for SEO and conversion Just-in-Time Content: the key to SEO and Conversion from Fernando Maciá Domene An SEO-oriented content strategy can improve not only the visibility of a Web site in search engines, but also conversion, influencing traffic and sales. In this presentation, framed within the XII Feria de Tiendas Virtuales de […]
Currently the most used content management system worldwide is WordPress.
Moreover, it is no secret that nowadays we are in a continuous war for our websites to be well positioned. WordPress is becoming more and more optimized for SEO, but it still has shortcomings. For this purpose, it has many extensions: its famous plugins. There are plugins for
Trying to position the different international versions of a website can prove daunting when you target complex combinations of contents, currencies, countries and languages. Sometimes there are just no “obvious” options, and different aspects must be considered to make the right decisions to compete at the international arena. In this presentation for The Inbounder 2017, […]
Pop-ups are pop-up windows that appear automatically (usually without the user’s request). In general, pop-up windows are used for intrusive advertising, although they are also used as a means of attraction. Some examples of the use of pop ups are:
