Nowadays I realize that when I talk to people who are not “in this world” but have heard something about SEO and SEM, they still don’t know the difference between one and the other. In this article I will try to explain in a simple way the difference between SEO and SEM positioning. Let’s start by defining them.
It is often said that Google is the richest blind user in the world. Keep in mind that Google’s robot does not see, so it crawls a website in a similar way to a blind person, it needs the alternative text of an image to know what information it provides.
SPA web development frameworks such as Angular, React and similar, can cause indexability problems. Here you will see what strategies have been followed to solve it until the best solution so far: Universal JavaScript.
With 2018 just around the corner, we want to bring you an article with web design trends for 2018.
It must be clear that when we consider developing a website or renewing the existing one, the goal should be to balance aesthetics with the functionality of the website, it is true that it is sometimes a difficult act, but if done well, you will increase user participation and get higher conversion rates.
We are celebrating our anniversary. On December 22, 2017, Human Level will be 12 years old. Life in its fullest meaning, because sharing so many hours of your daily life with other people, side by side, gives a lot of life. You share the days with headaches, the days you woke up on the wrong […]
Building a positive reputation can take a lifetime, but today, it can be ruined in just a few seconds. Learn how to manage your online actions.
To this day we still find cases of websites that continue to use on-page and off-page SEO practices that have become completely obsolete, some of them more recently, and others that have had zero relevance for some years now. In this article we will try to compile the most important ones.
It consists of creating automated and personalized email marketing strategies for the user. So-called drip campaigns can be created, where a target is set and a series of emails will be sent depending on the user’s actions. We see an example whose objective is…
On November 15, Fernando Maciá presented his paper“Fighting for position 0 in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017. Mobile search is substantially impacting the way we use the Internet, and how we search for information, products or services. Search engines are rapidly adapting […]
Today, the more traditional customer service channels, such as the telephone, are still used when seeking support to resolve problems or doubts. People don’t want to give up hearing a human voice (even if it’s at the end of a long tunnel full of machines and ice-cold voiceovers) on the other end of the line. But what about the new service channels? Do you know them all and get the most out of them?
On websites we often find content that, due to its large extension, is presented on more than one page. For example, in online stores that have very extensive product listings. In this case, the articles are distributed in different pages, which end up forming a series of interrelated URLs.
The CTR or Click Through Rate in SEO is the percentage of clicks with respect to the impressions of a search engine result. This concept is directly related to the effectiveness of a campaign and is a clear indicator of the interest shown by users in a campaign, as well as …
The nofollow link attribute prevents the flow of popularity juice from the link source page to the link destination page. This means that the page receiving the link does not benefit in any way from the popularity or credibility of the page from which the link originates.
Discover how Progressive Web Apps increase visits and conversions thanks to new functionalities and improvements that put this new type of websites above those that are not and make users loyal to them.
If you have an eCommerce and you are concerned about your SEO, you should be aware of the growing importance of the AMP concept and its implications for online stores. It is not enough for your e-commerce design to adapt to mobiles or tablets, it must also offer a much faster loading time for the mobile version compared to the desktop version. Find out here what are the keys to AMP for eCommerce.
In this article we will explore the basic aspects of usability that are fundamental to a website’s SEO. Although the concepts of “SEO” and “usability” do not seem a priori to be closely related, the truth is that nowadays these two disciplines could be considered practically inseparable in the web environment.
