Escrito por Anastasia Kurmakaeva
Trying to position the different international versions of a website can prove daunting when you target complex combinations of contents, currencies, countries and languages. Sometimes there are just no “obvious” options, and different aspects must be considered to make the right decisions to compete at the international arena.
In this presentation for The Inbounder 2017, Fernando Maciá delivers a step-by-step guide to elaborating a complete SEO strategy for international websites, but in more complex than usual scenarios. He’s going to deal with the implementation of the hreflang tag created by Google, the technical configuration of Search Console to help projecting a correct geographic orientation for search engines, an effective way of structuring the website architecture by country or language, the issue of the root domain in a complex and international architecture, in addition to the linguistic aspects, amongst others.
If you’ve missed this presentation at The Inbounder, or you would like to refresh the concepts in your mind, here it is! Enjoy!