As an online marketing strategy, SEO today goes far beyond positioning objectives for certain keywords and the application of titles and goals to achieve those objectives. It is a cross-cutting strategy that interrelates with the rest of the customer acquisition, conversion and loyalty strategies. Therefore, more than as a specific action to optimize a Web site, SEO should be thought of as an attitude that should permeate the work of the different teams and professional profiles related to improving the performance of the site. From those who design the information architecture to those who analyze traffic data, from content marketing to improving conversion.
We leave you with the presentation of the talk. You can also find his transcript in this post.
