Written by Aurora Maciá
Fernando Maciá, director of the SEO and SEM consultancy Human Level, presented last November 15, 2018 his new book“Estrategias de Marketing Digital” at the Mauro restaurant in Alicante. The meeting was attended by the author’s family and friends to celebrate the occasion along with the Human Level team and other SEO professionals. Fernando Maciá made an informal presentation in which he talked about the process of writing this new book but also the previous ones (ten in total already!), about how he has carried SEO in his backpack even on vacation to deliver the chapters on time to the publisher.
He thanked his publisher, Eugenio Tuya, Anaya Multimedia and the proofreader of the last book, Lidia Señarís, without whom “Estrategias de Marketing Digital” could not have been published, as well as Montserrat Peñarroya, author of the prologue.
He also wanted to make special mention to the Human Level team for always being there for him and to his family for encouraging him to continue writing.
He then proceeded to explain what today’s digital ecosystem is based on: the advent of voice search, smart homes (and mattresses!), the reform of the European Data Protection Act, and so on.
Finally, he introduced his audience to what they could find in “Digital Marketing Strategies”: buyer persona definition, consumer journey, information architecture related to target keywords and purchase intent, marketing automation…and much more.
After the presentation, a cocktail was served to those present. There was time for reunions, laughter, photos and, of course, book signings.
