And the fact is that a large amount of web content passes through our eyes. We only stop to look at an interesting headline. The headlines of our page are the point where the visitor decides to follow or not. Spending a few minutes on headlines can mark the beginning of a profitable phase in your web business.
The first page that visitors to your site come across is the home page. At this point is where the visitor decides to continue browsing through our site or leave to another portal of the competition.
On the home page we cannot show all our services, attributes or benefits for space and usability reasons. The only weapon we have to give our readers a clue about our subject matter is to place headlines that link to internal pages where the information is expanded.