Web Analytics and SEO: analysis and segmentation of traffic sources – Congreso Web Zaragoza 2013

Fernando Maciá

Written by Fernando Maciá


Fernando Maciá was in charge of closing the Zaragoza Web Congress 2013 with this speech. In this edition, there was a lot of Web Analytics, Development, Applications, SEO, Social Media, eCommerce and of course a lot of networking.

Advantages of segmenting traffic sources in the Web analytics of your site

Users today arrive at a Web site through different traffic sources – search engines, social networks, banners, e-mail – from different geographic origins, using different devices and, according to their different user profiles, for different motivations.

Analyzing and segmenting traffic sources helps us find patterns to better understand our customers, better adapt our offer to demand, invest more intelligently in the most efficient means of promotion and improve the performance of our Web site.

Fernando Maciá starts his presentation on Segmentation of traffic sources in SEO

Fernando Maciá at the beginning of his presentation. (Carlos Lizaga)

Fernando Maciá analyzing the eCommerce buying process

Fernando Maciá analyzing the buying process of an online store at #CW13 (by @Carratala).

Fernando Maciá on #CW13 by Jose Costa

Photo of Fernando Maciá at #CW13 taken by Jose Costa.

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Fernando Maciá
Fernando Maciá
Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.


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