Written by Fani Sánchez
Índice
Today, August 31, is blog day. And more than a few bloggers are celebrating! In recent times, the growth of these logbooks has been meteoric. Amateurs or experts, teenagers and sexagenarians, amateur writers, potential artists and professional bloggers have jumped into the world of blogging without a second thought. Democratization is an inherent quality of the Internet that has made this tool for freedom of expression and promotion more accessible.
Origins and evolution of the blog
The word blog is an abbreviation of the compound web blog, the sum of web + log. We can consider as the first blogger Justin Hall, who while studying at Swarthmore College (Pennsylvania) used this tool as a personal diary.
The blog’s beginnings were diffuse and its evolution slow. There were no blogging platforms as such, something that seems unbelievable to us today. Currently, there are all kinds of them and you can use them to set up everything from your corporate website, to a portfolio, to an e-commerce site. Tumblr, WordPress or Blogger are just some of the best known.
Currently, 41.7 million new posts and 60.5 million comments are published each month on WordPress alone.
Because let’s not forget the comments: the communities created around blogs are, in my opinion, the most important part, the one that distinguishes this type of site from the rest and which has made possible its diffusion, standardization and evolution to what it is today.
The advance of usability and the proliferation of blogging platforms has also made this format available to everyone.
Today, blogs have their own ecosystem. We have the Bitácora Awards, which annually award the best and most popular blogs or media that measure the popularity of blogs by country and topic, month by month.
I blog, you blog, he blogs….
Thus, since the creation of these logbooks, the blogosphere has evolved in many different directions. Currently, the uses of blogs are many and varied. We have Vloggers (the video version of bloggers) and microblogging platforms (does Twitter ring a bell?).
There are, to share hobbies and form a community around them. Many write with the objective of monetizing their time investment (through digital product downloads, banner ads…) and some teachers have been using them as learning tools in their classrooms for some time. Even brands (large and small) have included blogging as an important part of their online marketing strategy, developing content that is not only corporate, but also useful for their audience.
The purposes of a blog are endless: monetization, personal branding, dissemination of professional work, learning tools in educational environments, etc.
Human Level’s most popular posts
After this brief review, let’s pay tribute to the blog by rescuing our most popular, shared and read posts. We hope you like them!
Posts from the Human Level team
- What is the best SEO plugin for WordPress?
- Marketing plan for an online store
- How to use Pinterest for business
- Not provided: towards SEO without keywords?
- The best viral campaigns of 2013
- The Unpredictable Future of the Semantic Web
- User demographics and interest reporting in Analytics
- Mobile SEO: how to improve the search engine positioning of your website for mobiles
- Competitive research with SEMRush
- Twitter Analytics: what is it and how to set it up?
