Roberto H. Vigara

Professionally

I hold a BA in Journalism from the Complutense University of Madrid (UCM). I started out behind a microphone at Spain’s National Radio (RTVE), where I worked as a presenter until I made the leap into the digital world at the end of 2016, when I took on the challenge of launching and ranking autocaravanas.es, Peldaño Media Group’s flagship digital publication, as the go-to publication for the caravanning sector in Spain.

I later decided to apply my communications experience to digital marketing, where I worked agency-side as a paid media specialist before joining the Human Level team as an SEO consultant.

In my view, the adaptability demanded by today’s digital world is what makes this profession so appealing: continuous learning and an endless chess match with Google and new search ecosystems.

On a personal level

Detail-oriented, punctual, and never satisfied. But if I had to highlight one quality, it would be my ability to adapt my way of thinking to new approaches—not as Groucho Marx boasted, but genuinely, because there are great ideas out there that are well worth making your own.

Ever since I was a kid, I’ve always understood travel through a camper van first—and now a motorhome. That’s how I get from one point on the map to another in my free time, and that’s how I hope to do it for the rest of my life!