Dedication and acknowledgments

José E. Vicente

Dedication

I dedicate this book to my partner in life, Yolanda, an example of strength and self-improvement. Without your support, encouragement and patience none of this would be possible.

Acknowledgments

My thanks go to my colleagues at Human Level, where every year there are more of us but still the essence of a group of people who strive to do things better and better and keep learning. Especially the senior SEOs, Ramón, Rocío and María who have been there for more than 8 years to offer their services when you can’t get everything done and you can trust them with any task because you know that the result will be perfect. To the rest of the department, Paolo, Juan Antonio, Sandra, Laura and the new additions that are about to arrive, I hope we continue doing SEO for many years and sharing great moments.

But these last 15 years of professional career would not have been possible without Fernando, thank you for giving me the opportunity to get started in SEO, to collaborate in this book, in training, for all the knowledge you transmit to us and a very long etcetera.

Finally, a special thanks to my parents who have always educated me in the values of effort, respect and responsibility that have forged me as a person.

Ramon Saquete

Dedication

I dedicate my part of this book to my parents, Ramón Enrique Saquete and María Isabel Mellado, to my sister, Maribel, and to the rest of my family.

Acknowledgment

I am especially grateful to Fernando Maciá for inviting me to collaborate in this project, to José Emeterio Vicente and Rocío Rodríguez, because without them this book would not have been viable, and to the rest of the Human Level team for being there on a daily basis.

Finally and above all, I thank my wife Ana Garcia for her patience and understanding.

Rocio Rodriguez

Dedication

To Daniel, my life partner, the one who gives me everything without expecting anything in return. Thank you for understanding me, loving me and accompanying me in every step I take, supporting and respecting each of my decisions. I am very lucky to have you.

Acknowledgment

My first thank you cannot go to anyone else. Fernando Maciá, thank you for opening the doors to your great little world where I have had the opportunity to train myself professionally with a great mentor but, above all, where I have traveled a long way hand in hand with a great person. I feel infinite gratitude not only for having been given the opportunity to contribute my grain of sand to this book, but also for opening other doors that I had not explored until now, such as training.

Of course, I can’t end these lines without mentioning how proud I am to be part of the Human Level marketing agency. I am fortunate to have been part of it since 2016 along with other great professionals, many of whom started out as colleagues and have ended up as friends. Here’s to many more years full of challenges, learning and growth, doing together day by day something that excites and enriches us.

Fernando Maciá

Dedication

Lovingly dedicated to Jose, Maria, Rocio, Ramon and Sandra. You are the human factor that makes Human Level such a special company.

Acknowledgment

My first thanks go to my fellow authors Jose, Rocio and Ramon, who have generously agreed to share their knowledge in this book. I am proud to see my name next to yours.

Although only four of us signed it, this book is a reality thanks to the professional, dedicated and demanding work of Human Level’s great team of consultants, as well as to the numerous clients who have entrusted us with their projects over the last two decades. Developing my professional career with all of them has been a real privilege.

Starting a SEO book with a quote from Alfredo di Stefano is a stroke of luck that could only happen thanks to the generous foreword that Manuel Barrios has dedicated to us. Thank you very much for your words.

Thanks also to Eugenio Tuya, always receptive to our editorial proposals, for his trust and encouragement. Also to Lidia Señarís, for polishing and refining our writing with her amazing command of language. As well as for the entire editorial team of Anaya Multimedia.

Finally, infinite gratitude to my family: you are my main source of pride and happiness. I am very fortunate to enjoy life with you.