This book will teach you how to execute a successful marketing plan in Social Media. It will show you the way the most important social networking services work, their most popular functionalities, and the best methods to approach and participate in them. Moreover, this book also recommends some of the most important monitoring and analytic tools for an optimal development or evaluation of a Social Media strategy.

Fernando Maciá updates this book, which has already become a work of reference amongst Spanish-speaking SEOs, but this time he goes a couple of steps further. Since late 2011 up until now many things have happened in the world of search engines. And even though the greater part of the first edition is still current and completely valid, other aspects were already becoming obsolete and required a fairly in-depth update. Having been published in September 2015, it’s already become a best-seller.

Online Marketing 2.0 is aimed to help professionals and entrepreneurs to successfully outline their own online marketing strategy. It’s an excellent and entertaining starting point facilitating the transition from traditional marketing concepts to the Internet environment in a didactic and natural way, as well as reasoned and intuitive. It has become an exemplary book in Spanish and it has even been chosen as a textbook in several universities.