Google Ads (AdWords) is an online advertising platform that allows us to get relevant visits to our website through the Google Search Network and partnering websites, namely Google Maps or YouTube. Through a Pay-Per-Click (PPC) system, you will be able to appear in the search results for the most relevant search queries made by your prospective customers on the Internet.
A well-managed sponsored ads campaign on Google Ads is the perfect tool to get visits and prospective customers to a website in a quick and efficient way. A campaign attracting paid visits will help your website to rank amongst the top results in search engines in no time, for a variety of keywords related to your business. This means you will attract users interested in your products or services from the very moment you launch these campaigns.
As a Google Ads certified agency, at Human Level we are highly experienced managing advertising campaigns, and it is something that enables us to obtain a significant growth of visitors convertible into customers very quickly, besides making the advertised website widely known, whilst always being in control of the campaign cost.
The advantages of Google Ads (AdWords) campaigns
What is our goal with Google Ads?
Our goal at Human Level is to maximise return on investment (ROI), making the most out of the investment made by the client. We optimise your ads, we improve your conversion rates resulting in a higher number of visitors relevant to your website, which increases the possibility of these visitors becoming your customers. We will be constantly working on making your investment in Ads increasingly profitable.
How will Human Level help you to achieve this?
Once we have identified our client’s goals with a PPC campaign, we will research keywords that are most frequently used by their users and make a selection of those generating the highest conversion rate. We analyse the Cost-Per-Click of each visit, the possible conversion, and the competition in the target markets. Keeping in mind our client’s budget, we will focus their campaign on keywords with a better chance to attract more visitors and customers for their business.