Where do we look when we see the results of a Google search?

Fernando Maciá

Written by Fernando Maciá

Study on eye tracking on the Google search results page

A study conducted through the Eye Tracking tool shows that people tend to view the first three search results on the left side of the Google results page for a longer period of time.
Appearing in the top 30 results is good, appearing in the top 10 results even better, appearing in the top 5 even better, but according to this study the top 3 is the perfect position for search engine optimization.

Eye Tracking tool reveals how we look at results pages

The company Eye Tools, creator of the famous Eye Tracking tool that tracks the eye movement of people viewing a certain web page, has conducted a study on the Google Search Engine. This study consisted in studying the eye movement of several individuals in front of a computer screen where they had to see the Google results page for certain searches.

The more detailed results were as follows:

Left Side of Google (Organic or Natural Results)

Position 1 in Google – 100%

Position 2 – 100%.

Position 3 – 100%.

Position 4 – 85%.

Position 5 – 60%.

Position 6 – 50% – 50% of the total

Position 7 – 50% – 50% of the total

Position 8 – 30%.

Position 9 – 30% – 30% of the total

Position 10 – 20%.

Right side of Google (sponsored results or google adwords)

Position 1 – 50% – 50% of the total

Position 2 – 40%.

Position 3 – 30% – 30% of the total

Position 4 – 20%.

Position 5 – 10%.


  • Being in the first 3 places of Google on the left side assures us that the internuata who is looking for the information has seen our respective link.
  • The importance of search engine optimization as a useful tool to generate qualified web traffic is confirmed.
  • Organic or natural results still have a much higher visibility ratio than sponsored results (google adwords).
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Fernando Maciá
Fernando Maciá
Founder and CEO of Human Level. Expert SEO consultant with more than 20 years of experience. He has been a professor at numerous universities and business schools, and director of the Master in Professional SEO and SEM and the Advanced SEO Course at KSchool. Author of a dozen books on SEO and digital marketing.

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