Over the last two years, we have witnessed a rapid evolution in the adoption of basic usability and indexability principles by the main Spanish real estate portals. Aspiring to become a real vertical search alternative focused on the real estate market as opposed to general search engines -such as Google, Yahoo!, Live or Ask- portals […]
Although the real estate offer is concentrated in large vertical search engines that bring together a large number of properties, local real estate websites emerge that through a great depth of information, a greater adaptation to the profiles of their clientele and a more refined use of online marketing tools such as the organic search […]
Market research is one of the mandatory steps in any business plan. A good market survey outsourced to specialized companies can be costly and a market survey conducted by ourselves can have large sampling errors. The development of a page for the purpose of gathering market information can be a middle ground that overcomes the […]
Measuring the performance of a website, its Return on Investment is a factor that companies are increasingly taking into account given the growing investment in design, programming, content generation, promotion, etc. that being on line requires nowadays. Until recently, the simple presence of the company on the Internet through a static website whose contents were […]
A study conducted through the Eye Tracking tool discovers which results people look at most when searching on Google.
The real estate sector is experiencing a boom in Spain. Despite the fact that several times in recent years the bursting of the real estate “bubble” has been announced as imminent, the volatility of stock market values, the low interest rates that provide little stimulus for fixed income investment and favor mortgage indebtedness, Spain’s entry […]
More than just e-Commerce, the Internet is now a strategic tool for companies. Shopping as a sensory experience Have you ever stopped to watch a group of eager shoppers in the midst of sale fever? They approach the display where all kinds of garments are piled up in a messy hodgepodge. They choose one, spread […]
