There are a multitude of tools that can help us analyze user behavior on our website. They can collect data, movements or recordings that provide us with valuable information about what is working or not working. However, we must bear in mind that the larger the sample, the more reliable the data collected will be. […]
The process of migrating a website does not end the moment we have published the new site. On the contrary. At this point, a race against the clock begins to ensure that everything is in place. Are you ready?
The study of competition in SEO is one of the main branches of analysis to establish or give continuity to a positioning strategy. It is the extension of the SWOT (Strengths, Weaknesses, Opportunities, Threats and Opportunities) from traditional marketing to online marketing, and often serves as a brainstorming tool and to be aware of our […]
Every search engine positioning strategy begins with the definition and choice of keywords. These represent the concepts with which we want our customers to identify us and the terms with which we want Google to classify us. It is very important that we choose them very carefully: a wrong choice would make us focus our […]
Fernando Maciá(@fernandomacia) is director and founder of Human Level Communications. He is the author of several books on online marketing and web positioning and combines his profession with his teaching activity and his participation in lectures, conferences and round tables. In his presentation, Fernando Maciá presented a practical case of information architecture for a large […]
On May 8, the II Annual Meeting of Online Marketing Agencies organized by Aula CM was held at the Círculo de Bellas Artes in Madrid. Fernando Maciá participated in the second panel discussion, which dealt with the“Internal Organization and Selection Processes of the Agencies“. Our CEO was accompanied by professionals such as Miguel Orense (Kanvas […]
On March 20, The Inbounder was held, an event that brought together renowned personalities such as Rand Fishkin (Moz), Bas Van Der Beld (State of Digital), Aleyda Solís (Orainti), Fernando Maciá (Human Level Communications), Lisa D. Myers (Verve Search), Gianluca Fiorelli (ILoveSEO) and César Camisón (University of Valencia). We picked up the chronicle of The […]
You have finally made up your mind. You’re going to jump in the pool. You will put into practice what you do best – your product – at the disposal of others: you will open your own e-commerce! You’re just starting out, we know. Your ecommerce is new and you are hardly known beyond your […]
Every search engine positioning strategy begins with the definition and choice of keywords. These represent the concepts with which we want our customers to identify us and the terms with which we want Google to classify us. Therefore, it is of vital importance that we choose them very carefully: a wrong choice would make us […]
Today, August 31, is blog day. And more than a few bloggers are celebrating! In recent times, the growth of these logbooks has been meteoric. Amateurs or experts, teenagers and sexagenarians, amateur writers, potential artists and professional bloggers have jumped into the world of blogging without a second thought. Democratization is an inherent quality of […]
As you may already know, LinkedIn is a social network with great importance in the B2B field. In the Business to Business area, it is the most used network with 90% of users confessing to use it and include it in their Social Media strategy. It is also widely used to search for products and […]
Last Thursday, May 15, our director Fernando Maciá attended the IX Virtual Shops Fair that is held every year at the Walqa Technology Park in Huesca, where he had been invited to give a talk during the closing ceremony of this ninth edition. The theme of the talk revolved around the impact that the Internet […]
For those who are new to the world of web analytics, either on the side of those who pay for the reports or on the side of those who produce them, there is a common mistake that goes unnoticed on too many occasions. For all of them, this post may be useful. When we consider […]
Rich p ins are the Pinterest platform’s latest approach to e-commerce. Over the past few months, Pinterest has identified the needs of part of its target audience and has evolved into a tool for brands that want a showcase for their products and services. First, the Pinterest for Business division was created, which integrated exclusive […]
With the new year we all get nostalgic. It’s time to cross off the list the fulfilled resolutions to write down new ones in their place and it’s also time to make a final balance of the year. In this particular article, we are going to focus on reviewing the best that the main social […]
