Black Friday has established itself in Spain and Europe as one of the most popular sales times of the year. Although it was originally just one day, in recent years it has been extended by most online stores offering deals for several weeks. This period is an exceptional sales opportunity, as users are predisposed to […]
When you start a new business, one of the most difficult challenges is to make it known. This is the first step for users to get to know the products or services you offer, so that they may be interested in them and thus lead them to consume them. Traditional media such as radio, television […]
It has been a few months since Google removed ads from the top right. There were many speculations and in the end, this change was aimed at displaying search results in a more or less homogeneous way on different devices (computer, tablet and mobile), giving priority to the correct display on mobile devices. In this […]
There is no doubt that apps are in fashion, it is nothing new, the figures speak for themselves with thousands of applications downloaded daily and millions of users using them. This is the kind side of this story, the not so kind side is when we put all the efforts and money in implementing an […]
Surely if you are part of an NGO this article is very interesting for you. The Google Ad Grants program provides nonprofit organizations with the ability to obtain a Google AdWords account with up to $10,000 USD per month to use for running ads. With this amount in the form of advertising, NGOs can promote […]
Google AdWords offers multiple possibilities to promote local businesses. Well-planned and segmented campaigns for a specific location can obtain very good results for businesses that offer their products or services in specific areas, be they cities, towns or even neighborhoods. In addition, with the intensive use of cell phones by users, the way and urgency […]
The AMP initiative to improve the speed of web pages on mobile devices goes beyond user interaction with content. The project team specified some basic principles so that the ads, which after all are part of the content of the web page, would work correctly without slowing down the speed. AMP includes advertisements in its […]
Earning money with Google AdWords is not easy, you have to establish the objectives of your website, plan the campaign strategy, implement them correctly and finally perform an infinite task of analysis and optimization. In the end, with effort and dedication you can obtain excellent results and even become one of the channels that brings […]
Affiliate networks are platforms that bring together a large number of websites, commonly called publishers, where advertisers can place their ads for a certain amount. The main actors in this system are: Advertisers: are users who want to advertise their web pages and pay for such advertising. Affiliates: they are the owners of the websites […]
If you advertise on Google AdWords or are aware of the platform’s evolution, you will have noticed that there are more and more competitors every day. In addition, with the change of blocks in the search ads, going from three to four ads at the top and eliminating the section on the right, it seems […]
This week the Partners Mobile Labs event organized by Google was held at the Hotel NH Collection Madrid Eurobuilding and was attended by some of the agencies in the Partners program that were certified in mobile advertising. On this occasion, the agency could invite up to two clients so that they could learn first-hand about […]
When a company advertises on Google AdWords the first thing that is usually done is a search to see the ads. This action can be a serious problem if it becomes a habit, due to the fact that fictitious searches are being performed and, in addition, ads are not clicked on, so the CTR drops […]
Until relatively recently, it was enough to be well positioned in the natural search results to receive a significant number of visits. The investment in advertising to appear in the search engine was a secondary contribution, a support rather than a necessity. Nowadays the reality is quite different, as over time the importance of ads […]
Undoubtedly, the Internet opens the door to offer our services and products to the whole world, allowing us to enter new markets that, not too many years ago, we could not even imagine. One of these markets may be the Russian-speaking market, which includes such interesting countries as Russia, Kazakhstan, Belarus and Ukraine. These countries […]
Google is taking very seriously the measurement of conversions in Google Ads, and it depends on it to know what happens with the campaigns and if the investment in advertising is working. One of the weak points in this field has always been the measurement of telephone calls. In the following I will explain the […]
The Google Partners event was held in Valencia to present the new agency support team. After the events held in Madrid and Barcelona, Google Partners brought together some of the most important certified agencies in the Valencian Community. The Partners program offers some agencies direct support from Google AdWords specialists for strategy planning, campaign creation […]
