In this article I am going to join two of the topics that I like the most in my work, Google Shopping campaigns and eCommerce. Although it is becoming easier and easier to start an e-commerce in Internet due to the multiple solutions that are appearing in the market, making it possible to has a […]
One of the shortcomings of AdWords has always been the presentation of reports, because they could not be displayed graphically. To do this, the data had to be downloaded, for example, in Excel format, and then graphed as we saw fit. The new report visualization tool is now available for all accounts, allowing you to […]
We call brand campaigns in Google AdWords those that are configured in the Search Network so that,when a user searches for a specific brand in Google, an ad linking to the official website appears. For example, the eyewear brand Hawkers has this type of campaign, as you can see in the example below. And that’s […]
During the holidays, whether in the summer or at other times of the year, attention to the follow-up of campaigns may decrease, especially if only one person is managing them. Of course, vacations are for resting, but you have to keep in mind that advertising in Google AdWords is not something that can be left […]
Google Ads is a more complex tool than you can imagine. Sometimes we focus on the most specific configurations, on the most hidden trick of the platform or on the latest news announced, almost weekly, by Larry Page’s company. You may think that what I am going to explain below is basic, that everybody does […]
