Dedication and acknowledgments


I dedicate this book to my daughter Aurora.

Congratulations on all that you have already accomplished.

Thank you for all that we have shared.

Now you start your own path but I will always be there to support you.


I would like to thank Gianluca Fiorelli, one of the most renowned international SEO experts, for his willingness to write the foreword for this book. I am honored to have your endorsement. A million thanks to Eugenio Tuya and Natalia Acosta, from Anaya Multimedia, for their permanent and enthusiastic support to my editorial projects.

Finally, my thanks to the phenomenal team at my consulting firm Human Level Communications and to so many clients who for almost 15 years have entrusted us with their online projects and who have made me grow professionally. Thank you!