On November 15, Fernando Maciá presented his paper“Fighting for position 0 in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017. Mobile search is substantially impacting the way we use the Internet, and how we search for information, products or services. Search engines are rapidly adapting […]
Today, the more traditional customer service channels, such as the telephone, are still used when seeking support to resolve problems or doubts. People don’t want to give up hearing a human voice (even if it’s at the end of a long tunnel full of machines and ice-cold voiceovers) on the other end of the line. But what about the new service channels? Do you know them all and get the most out of them?
On websites we often find content that, due to its large extension, is presented on more than one page. For example, in online stores that have very extensive product listings. In this case, the articles are distributed in different pages, which end up forming a series of interrelated URLs.
The CTR or Click Through Rate in SEO is the percentage of clicks with respect to the impressions of a search engine result. This concept is directly related to the effectiveness of a campaign and is a clear indicator of the interest shown by users in a campaign, as well as …
The nofollow link attribute prevents the flow of popularity juice from the link source page to the link destination page. This means that the page receiving the link does not benefit in any way from the popularity or credibility of the page from which the link originates.
Discover how Progressive Web Apps increase visits and conversions thanks to new functionalities and improvements that put this new type of websites above those that are not and make users loyal to them.
If you have an eCommerce and you are concerned about your SEO, you should be aware of the growing importance of the AMP concept and its implications for online stores. It is not enough for your e-commerce design to adapt to mobiles or tablets, it must also offer a much faster loading time for the mobile version compared to the desktop version. Find out here what are the keys to AMP for eCommerce.
