In this article we will explore the basic aspects of usability that are fundamental to a website’s SEO. Although the concepts of “SEO” and “usability” do not seem a priori to be closely related, the truth is that nowadays these two disciplines could be considered practically inseparable in the web environment.

Ad extensions are an ad format or a part of the normal ad that helps to expand the information we give the user about our services and/or products. They are important because they help us to…

In our series of articles on social networks and online marketing, we are going to talk about Social Commerce. According to the VII Study of Social Networks 2017, 53% of the surveyed sample claims to use social networks to search for products or services before making a purchase and 39% express their opinions about them in some social network. Do you want to know more about this phenomenon?

Google Merchant is the tool that Google makes available to all those professionals and companies that market tangible products through the Internet, providing them with a platform created to manage Google Shopping ads. Find out here how to set up your Google Merchant account.

For a website to appear in the search results of a Google user, the prerequisite is that the pages of that site are included in the search engine’s index. Explained in a very general way, the process by which Google is able to display results after a query, is divided into three main phases:

Push notifications on the web are like personalized announcements to each user, which can be sent only if the user gives us permission. Discover the best ways to use and implement them in this post.

The search terms report is a list of words in which the different terms that have triggered our ads are collected. This is a complementary tool to the “Keywords” tab of our Google AdWords campaigns that provides us with the following information: General information about the keyword we are bidding on that has triggered the […]