When you start a new business, one of the most difficult challenges is to make it known. This is the first step for users to get to know the products or services you offer, so that they may be interested in them and thus lead them to consume them. Traditional media such as radio, television […]
It is the second most used search engine on the Internet after Google, more than one billion users browse its pages daily and its videos accumulate hundreds of millions of hours of visualizations. Undoubtedly, YouTube is the ideal channel to develop a video marketing strategy. As with any other digital marketing campaign, in order for […]
By now we all or almost all of us know what YouTube is, but are we aware of its real reach? do we know what we can achieve by uploading our videos to YouTube? To give you an idea, YouTube is the second most used search engine after Google, with more than one billion users and more than 300 hours of video uploaded per minute.
As we have already mentioned in previous posts about Video Marketing and YouTube, we consider it essential to pay attention to this medium, the video, when creating an online marketing strategy. We have already seen the ad formats on YouTube and the reasons that would motivate us to use the Google AdWords platform for video. […]
In a past post about Video Marketing and the importance of YouTube in digital strategywe saw how YouTube was an incredibly useful platform for advertisers and for them to develop their branding, connect with users, create their own communities and even deepen the relationship with their customers. If you want to be part of the […]
From now on, you have to mark it with fire in your mind, you must use the Video Marketing in your Digital StrategyWhy? The online video has overwhelmed us and a premonitory example comes to mind that already warned us and that I invite you to listen to in the following video while you read […]
There are only a few days left in 2013, and it is time to look back and take a brief look back over the year. Therefore, we have compiled this short list with the best viral videos of 2013. We have limited the list to those videos that are part of a communication campaign. That […]
YouTube continues to make changes and in this case, I admit I like it. It now allows us to add our company logo on the channel’s videos, thus reinforcing the branding. Steps to achieve our goal: 1. Log in to your YouTube account 2. Drop down the menu below our name and go to “Settings”. […]
Lecture by Javier Gosende on How to Promote Yourself on Social Networks given at the Social Networks Conference at the University of Alicante.
