María Navarro

María Navarro
Senior SEO Consultant at Human Level. Graduated in Web and Application Development and in Telecommunications and Computer Science. Specialized in technical SEO and e-commerce, she leads important projects in various sectors, mainly online stores and travel. Teacher of the Master in Professional SEO/SEM and the Advanced SEO Course at KSchool.
María Navarro

What is local SEO and how to improve it

Local SEO is a search engine optimization strategy focused on increasing the online visibility of a local business. The objective is to appear in the first results of search engines when the user performs a geolocalized search or in a specific local area.

Web design trends for 2018

With 2018 just around the corner, we want to bring you an article with web design trends for 2018.
It must be clear that when we consider developing a website or renewing the existing one, the goal should be to balance aesthetics with the functionality of the website, it is true that it is sometimes a difficult act, but if done well, you will increase user participation and get higher conversion rates.

What is structured data and schema.org?

Structured data consists of a series of tags that describe the content found on a web page. This data makes the robots’ job easier so that it is easier to know what to index and provides the kind of highly organized information that is usually found in most databases.

Let’s Encrypt, free SSL certificates for your web with HTTPS

Let’s Encrypt is a free certifying entity endorsed by large companies in the industry that allows us to obtain SSL certificates for our website through HTTPS without having to pay for it.
What is SSL? SSL (Secure Sockets Layer) is a protocol by which users of a website are guaranteed that all data entered on the page or transactions that take place on the site are secure.

Yoast SEO for WordPress: get the most out of it with our tips

Currently the most used content management system worldwide is WordPress.
Moreover, it is no secret that nowadays we are in a continuous war for our websites to be well positioned. WordPress is becoming more and more optimized for SEO, but it still has shortcomings. For this purpose, it has many extensions: its famous plugins. There are plugins for

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