Iván Gutiérrez

Content specialist with more than 10 years of experience in SEO copywriting, digital journalism and corporate communication. I have worked in leading media such as MARCA and EL TIEMPO, communication agencies, public entities and IBEX 35 companies such as Banco Santander and Enagás.

I am interested in SEO news, storytelling, content optimization and metrics analysis (yes, G4 is my weakness!). In this professional sector in which we have entered, having the desire to learn every day is a way of life.

Have you seen Steve Jobs’ speech about connecting the dots? Well, throughout my life I have been involved in many different things. I belonged to a church choir, I learned to play more than ten musical instruments, I enlisted in the Army, I learned to paint with pencil and paper, I learned about carpentry and have made several pieces of furniture, I repair household appliances and electrical installations (in the house, of course), I am a soccer coach, I have been to three World Cups…

Everything I’ve done has helped me to connect the dots, like Jobs. I like to think that I’m still an apprentice. I confess that cooking still eludes me.