Promotions are a great sales tool that will help you increase the turnover of your online store. In this article you will find the information you need to design your first promotional actions and measure the results obtained. An online store that never applies any type of promotion can project an image of abandonment […]
When setting up an online store, one of the steps that most concerns first-time entrepreneurs is how to set up a credit card payment gateway. Some even discard this payment method due to the complexity they see in its installation, opting instead to receive payments exclusively through PayPal. From my point of view this decision […]
Nowadays you have at your disposal unlimited information about search engine optimization. Searching the Internet you will find hundreds of articles, manuals, books, etc. And I’m sure that each of them will give you ideas to work on improving the visibility of your online store. However, before working on complex search engine optimization strategies , […]
If you are thinking of setting up an online store, your to-do list before publishing your new e-commerce site may look something like this: Product sourcing Install e-commerce platform Register products Configure payment methods Contract and configure shipping modes Publish In these pre-publication to-do lists it is rare to find the task “Get visitors for […]
We are not yet fully aware of it, but today we are living the beginnings of the golden age of e-commerce. Rarely have we seen annual turnover growth of 25%, and this figure is even more impressive in the current economic climate. It all started with the cheapening of computer equipment. Few of us remember […]
If you are thinking of setting up an online store to give a new focus to your work life, you may visualize yourself doing the most glamorous and exciting tasks of this business: product acquisition, online marketing strategies, conversion analysis, etc. However, you should know that you will also be responsible for the daily management […]
If you own or manage an online store, you’ve probably spontaneously developed a morning routine of analyzing Google Analytics KPIs (key performance indicators) while holding a steaming cup of coffee in your other hand. Well, there is a fantastic way to have all this data in a single Google Analytics screen, with all the advantages […]
Several e-commerce platforms such as Prestashop or Magento allow you to consult abandoned baskets in the online store. These baskets are orders that were not finalized for various reasons: it is possible that our potential customer did not finish the purchase because he thought to leave it for later, because he ran out of Internet, […]
In an online store, much of the success is linked to its visibility on the Internet, i.e. its presence in search engines, social networks and mentions on relevant websites. Focusing on search engine visibility, we must differentiate between paid ads (Google AdWords) and natural search results -what we usually call “search engine optimization”-. In this […]
According to the ONTSI (National Telecommunications and Information Society Observatory) study on e-commerce, the lack of trust is one of the main factors preventing a large number of potential customers from buying through e-commerce. The more trust you generate, the more you will sell in your online store. In any area of life, when we […]
When we analyze the conversion funnel of many e-commerce companies, it is common to find that a significant number of users abandon the purchase when they discover the additional cost of shipping costs associated with the order. That is why any improvement in this aspect will result in a direct increase in the conversion rate […]
At Human Level I am fortunate to collaborate with clients of diverse industries, sizes and concerns. I learn every day from entrepreneurs who are excited about the 2.0 leap: from their physical store to infinity and beyond. The more cases I know, the more defined are the patterns that determine the success or failure of […]
E-commerce sales can be analyzed from the following equation: number of visits x conversion rate = sales With the following email marketing campaign we will improve these two variables to obtain a remarkable increase in sales. Improving conversion rate First, we will select a small number of products to promote. For this purpose, we have […]
In this article we are going to see how to choose what topic to write about in your online store blog. If with the article titled 7 reasons to have a blog in your online store I gave you the push you needed to set up a blog in your e-commerce, now I encourage you […]
When choosing the theme of an article, I try to take the opportunity to answer one of the most common questions asked by our clients. In this way I achieve two things: to organize my arguments as logically as possible and on the other hand to be able to send the link to the article […]
At Human Level we have published a new corporate website just a few days ago. I would like to take advantage of this situation to share with you the thoughts that motivated us to make the necessary investment to change our website. 1- Evolution of the company A website is the virtual office of the […]
