5 Nov 2019
Google BERT: update to understand natural language
We tell you everything we know about BERT, Google's biggest algorithm update in the last 5 years that aims to...
Merche Martínez
Former SEO Consultant at Human Level. A graduate in Computer Engineering, she has completed various specialization courses in usability, layout design, and database optimization. She is a specialist in national and international SEO and also holds the Google AdWords certification.
11 Oct 2023
Sponsored and ugc links: when to use them and what they imply
The new attributes for sponsored and ugc links have changed the way Google detects the nature of links. In...
7 Mar 2018
How to use Google Data Studio according to your project type
Google Data Studio is a tool that allows us to create dashboards and dynamic reports by obtaining data from...
23 Jun 2025
SEO trends for 2018
The year 2018 has just started and our mind is already on seo news or trends. The world of digital marketing...
11 Jul 2023
Use of nofollow in internal and external links
The nofollow link attribute prevents the flow of popularity juice from the link source page to the link...
1 Mar 2021
What it is and how to deal with duplicate content on your website
One of the most common indexability problems when I perform an SEO audit of a website is duplicate content....
28 Jan 2016
SEO for YouTube
By now we all or almost all of us know what YouTube is, but are we aware of its real reach? do we know what...
26 Mar 2015
How to use Screaming Frog tool in SEO migrations
Screaming Frog is a very useful SEO tool for SEO consultants and developers. To minimize the impact that a...
6 Mar 2015
Google will improve ranking for mobile-friendly websites
Google has announced that as of April 21, 2015, it will take into account mobile optimization in the...
22 Oct 2014
Positioning in Google Images
Positioning our images in Google helps us to receive traffic. For example, in tourism sites, in specialized...
28 Apr 2014
How to define customer targets with AdWords Ad Planner
The target is our target audience, i.e. the potential consumers of our product or service. When we undertake...
26 Sep 2023
Phishing and pharming: Internet fraud and scams
Phishing is the term used to describe a type of fraud aimed at fishing for confidential information, such as...
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