Last Friday, March 4th, part of Human Level‘s Search department was selected to attend a meeting of professionals organized by the Sistrix tool in Madrid. Juan González, head of Sistrix for Spain and UK, gathered around forty SEO professionals to explain the main new features of the tool. In addition, we were able to discuss […]
On several occasions we have talked about the advantages of having a blog to achieve a more human communication on the part of the company. However, once we have decided to launch a blog on our website, knowing the great advantages of this strategy, a question arises: “Should I host the blog on a subdomain […]
Periscope is an application to broadcast live video from your cell phone or tablet. Periscope was launched in February 2014 under the name Bounty, but in early 2015 it was acquired by Twitter. It was originally released for iOS, and since May 2015 it is also available for Android (version 4.4 or higher). We have […]
Investing in Facebook Sponsored Ads has great advantages, especially for small businesses with tight budgets. With Facebook Ads you can create ad campaigns with different objectives that will allow you, from promoting your Fan page or your website, to getting downloads of your application or reproductions of a video you have published. Creating ads with […]
The strongest point of Facebook Ads is found in the audience segmentation options. The platform knows its users very well and will allow you to use that information to reach your exact target audience. The key to the success of your Facebook Ads campaign will be based on refining the definition of the socio-demographic profile […]
At the beginning of 2014 Facebook changed the way campaigns were set up to present us with its current organization. It is worth stopping to understand how this structuring works in order to shape campaigns appropriately and get the most out of the available budget. On the other hand, the platform allows you to configure […]
If we have a business, we probably want to promote it on social networks to make it known and connect with our target audience. However, it is important to know how to choose in which social networks we want to present our brand, since not all of them will be useful for our business. When […]
This year at Human Level we have made several donations on behalf of our clients and collaborators. We have replaced the company detail that we deliver during these dates by several donations to Associations and NGOs in Alicante. It is clear to us that at Christmas there is no better gift than sharing. So […]
It has been a few months since Google Plus announced its new foray into the very lucrative online advertising sector: +Posts Ads, Google Plus sponsored ads. It was inevitable that the Internet behemoth would start monetizing its social network, the one that everyone is on, but few actually use. Although Google Plus is one of […]
Last February, the Inesdi Digital Professions Survey 2014 was published. In this study, different job offers are reviewed, and based on them, a series of digital professional profiles are defined. Following this publication, we wanted to reflect on employment in the digital sector. Naming digital professions It is not surprising that categorizing digital jobs is […]
Monitoring and tracking what is said about us online is the task that closes the circle of our online reputation strategy work. Monitoring is essential, whether we are a company or whether we are working on our personal brand. We can’t just launch our messages, we have to check how they are being received, if […]
We have already talked on other occasions about the importance of managing our personal brand and controlling the information that circulates on the network about us. In this article we are going to look at some online tools for managing personal branding. SEO objectives for personal branding To work our personal brand on the Internet, […]
On January 12, Fernando Maciá’s book Marketing online 2.0 was presented in Valencia. The event took place at the Bibliocafé bookstore-cafeteria, where many marketing professionals and enthusiasts came to celebrate their monthly Monday Reading Club. The event in Valencia was attended by the CEO of Human Level, who presented his book and initiated a debate […]
There are only a few days left in 2013, and it is time to look back and take a brief look back over the year. Therefore, we have compiled this short list with the best viral videos of 2013. We have limited the list to those videos that are part of a communication campaign. That […]
On December 3rd, Fernando Maciá’s seventh book, “Marketing Online 2.0“, was presented in Madrid. The event took place at KSchool, one of the centers where our CEO teaches. The Human Level Communication team traveled to the capital to celebrate this day. During the presentation ceremony, Fernando was very well accompanied by the editor of Anaya […]
Last November 14, Typhoon Haiyan swept through the Philippines in one of the most terrible natural disasters in recent years. Both institutions and anonymous individuals have stepped forward to offer humanitarian aid to the victims. Specifically, the company Facebook has developed a tool that allows you to make donations for those affected by the typhoon […]
