It is well known that the response time of the server is a determining factor for the positioning of a website in search engines as I have discussed in previous articles. In this article, I am going to analyze the factors of page load speed that affect SEO and how to improve these factors in […]
Images are a fundamental part of today’s websites since they capture the visitor’s attention towards the products or services we want to sell. Quality and well-made images are essential to gain the potential buyer’s confidence. This is even more important in online stores, where the image may be the only visual contact the visitor has […]
Social networks are already part of our lives. Most people log on to these at least once a day to check for updates and information shared by friends, companies or people specializing in a particular topic. To make it easier for people to share (or “Like”, “Tweet”, +1, etc.) content published on websites, social networks […]
Search engine optimization is essential nowadays to attract traffic to your website. Optimizing titles, metas and other fields that search engine robots read when crawling pages can go a long way to improving the position your web page appears in search results. This process of text optimization is made easier on platforms such as WordPress […]
In the current crisis, the real estate market has been one of the hardest hit, which is why real estate companies must fight to survive in a complicated situation. Having an online presence is a must for all of them and increasing the number of contact requests is a necessity. To this end, having a […]
Optimally configuring the web server on which you host your website is one of the key factors in the performance of your website. Correctly setting the parameters for compressing and caching files can significantly improve the loading speed of your page. In this article I will explain how to configure Internet Information Server (IIS), one […]
Microdata has become very popular today mainly because Google uses it to create rich snippets in its search results. These rich snippets increase the number of clicks due to their visual impact on Google results, leading to an increase in traffic. There is a long list of all the microdata defined by search engines that […]
Currently, most companies do not use Responsive Design when designing their newsletters, despite the fact that more and more people check their email from their mobile or tablet, as we can see in this study conducted by Splio. If the trend continues, it is estimated that by the end of the year, 50% of emails […]
In my previous article, I analyzed how the loading speed of your web page affects SEO different measurement tools and the various factors that influence response time. In this article I will discuss the improvements that can be made in each of the steps of a request to your website to reduce the loading time […]
The loading speed of a web page is a key factor for search engine positioning, since it improves indexability, bounce rate and conversion. These points are described in more detail below. Why does the loading time influence the indexability of your website? Search engine spiders spend a limited amount of time crawling and indexing each […]
One of the things that most represents a company or a brand is its logoTherefore, it should be present in favicons or icons so that when the visitor navigates through our page, saves it in favorites or saves a link in the cell phone, our company logo appears. Currently, most websites already use the favicon […]
What is Responsive Web Design? The responsive web design or adaptive web design is a web design technique in which a fluid structure is used. This makes it possible for the content of the page to adapt according to the resolution of the visitor’s screen, allowing them to browse the web more comfortably regardless of […]
