The search terms report is a list of words in which the different terms that have triggered our ads are collected. This is a complementary tool to the “Keywords” tab of our Google AdWords campaigns that provides us with the following information: General information about the keyword we are bidding on that has triggered the […]
In online advertising it is very common to find strategic approaches with a global focus, in which all media are approached in the same way. However, the reality for consumers is quite different, as a smartphone or tablet user does not behave or usually have the same intention as a desktop user. We found some […]
Since last September, Google introduced a slight but substantial change in the information offered through its Google Adwords Keyword Planner tool (also known as Keyword Planner). If you manage Google AdWords campaigns on a regular basis, you won’t have noticed any difference. However, if you do not have an active campaign or have never created […]
As we have already mentioned in previous articles, there are a series of guidelines that we must follow for the correct configuration and optimization of Google AdWords campaigns. However, as with snowflakes, we will never find an AdWords campaign that is the same as another. This is logical, since each client has its own requirements […]
It is the second most used search engine on the Internet after Google, more than one billion users browse its pages daily and its videos accumulate hundreds of millions of hours of visualizations. Undoubtedly, YouTube is the ideal channel to develop a video marketing strategy. As with any other digital marketing campaign, in order for […]
Google Trends is a simple and free tool that can be very useful during the research phase of any online marketing strategy. In this post we present some examples of how to exploit their different functionalities and put them at the service of our particular interest: How to use Google Trends in SEM Campaigns Whether […]
