Yandex Site Quality Index
We explain in detail how the new Yandex quality index that has arrived to replace TCI works and how you can consult it.
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We explain in detail how the new Yandex quality index that has arrived to replace TCI works and how you can consult it.
The new Yandex update brings interesting new features and continues to build on Palekh, the algorithm that introduced the use of artificial intelligence based on neural networks to the Russian search engine.
The latest Yandex updates have marked a turning point in how the search engine analyzes search queries and returns results based on users’ needs.
In this article we are going to look at some of our favorite SEO extensions that we consider essential to have in the toolkit to do our job as well as possible.
It’s not news or a secret: search engines also look at what your customers say about you. We explain how reviews contribute to SEO, what tools you can use to set them up on your website and the impact of negative reviews.
Chatbots in e-commerce are the order of the day. Are you thinking of implementing one in your online store? We tell you about the possible benefits and drawbacks.
We collect some of the best tricks offered by the world’s largest search engine, Google, on the occasion of its 20th anniversary.
The off-page optimization of a website includes several techniques that, as the name suggests, focus on improving the SEO at the level of popularity and authority of a portal. In this post we show you how to search and select domains to get links for your portal.
My intention with this post is to encourage you to solve this lack of your website, because, if you think that this section is boring and dispensable, I will tell you that you could not be more wrong. Every company has something to tell. Let’s see how you can do it!
Creating exceptionally valuable content that people want to link to and promote on a massive scale is not easy. There is no formula, nor are there specific steps to follow to achieve it. But we can give you some tips that will help you to create linkable content.
The so-called Dark Social is a type of traffic whose origin we cannot identify, because it is usually visits to our website coming from instant messaging applications, chat clients, e-mails, private messages on social networks, and other channels of a similar nature…
Nowadays the inbound links or backlinks that a website has cannot and should not be taken lightly. Linkbuilding strategies and maintaining the right referral link profile to benefit us is becoming more and more complicated.
To this day we still find cases of websites that continue to use on-page and off-page SEO practices that have become completely obsolete, some of them more recently, and others that have had zero relevance for some years now. In this article we will try to compile the most important ones.
On November 15, Fernando Maciá presented his paper“Fighting for position 0 in a mobile-only world” at one of the most important annual digital marketing events in Europe, SMXL Milan 2017. Mobile search is substantially impacting the way we use the Internet, and how we search for information, products or services. Search engines are rapidly adapting […]
In this article we will explore the basic aspects of usability that are fundamental to a website’s SEO. Although the concepts of “SEO” and “usability” do not seem a priori to be closely related, the truth is that nowadays these two disciplines could be considered practically inseparable in the web environment.
In this article we intend to review some of the techniques that will help us create a closer bond with our customers, amplifying the connection with our target audience through the content of our website.
