Ana Morales

Ana Morales
Web analyst at Human Level. Graduated in Marketing and Market Research with a postgraduate degree in Big Data Marketing. Specialist in Growth Marketing and web analytics.
Ana Morales

How to migrate from Universal Analytics to Google Analytics 4?

Why start using Google Analytics 4? Firstly, because there is no other option if you want to continue using Google’s environment tools for your digital analytics. If you have worked with Universal Analytics until now to track your website, you will know that since last July 2023 this platform, as you knew it, was disabled […]

Migración UA a GA4
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