Nowadays, more and more users make use of their mobile devices to make all kinds of inquiries and transactions on the Internet, particularly when one is planning to go or is already on a trip. Hence the growing importance for tourist destination websites to adapt their content to the demand of Internet users with the […]

At the beginning of 2014 Facebook changed the way campaigns were set up to present us with its current organization. It is worth stopping to understand how this structuring works in order to shape campaigns appropriately and get the most out of the available budget. On the other hand, the platform allows you to configure […]

As in traditional commerce, the owner of an online store must ensure that everything is going as it should: control what products are sold more, when, where users come from, if they are new recurrent, how long it takes to buy after the first visit … With web analytics tools you can get a lot of data.