Managing a real estate portal opens up great opportunities to gain first-hand knowledge of changing market trends in real time. The fact that an increasing number of people looking for housing first turn to the Internet to obtain information, compare prices and find out about availabilities means that many portals and websites with real estate offers register hundreds of thousands of visits per month.
By applying the appropriate registration procedures and analysis tools, these visits can become a very valid sample that will allow us to gauge the preferences of the demand in aspects as diverse as location, types of housing, price ranges, etc., even segmenting these preferences by countries, areas of origin, etc. For the purpose of this article, we are going to focus essentially on three key data of the traffic that a website or a real estate portal registers:
- Origin of visits and referrals.
- Use of the internal search engine.
- Conversion analysis.
Each of these three types of records will produce a series of data from which, properly analyzed, we will be able to extrapolate interesting conclusions.