The pressure to get first positions in search engines sometimes makes us forget the real objective of a website: to obtain qualified traffic. Getting first positions in search engines is not an end in itself, but a means to obtain traffic likely to become customers of our website. Therefore, when it comes to optimizing our website for search engines, it is important to know which limits should not be crossed.
First positions in search engines, is what our customers demand from us every day. In an environment as competitive as the Internet, fighting for the top spots is like a Formula 1 race: you have to push the limits, but never cross them. One extra boost in the engine, and it may increase reliability, but it won’t cross the finish line first. Less aerodynamic support in the chassis and the car may outperform its rivals in top speed, but it will become unmanageable in the corners. Any decision always involves a trade-off between several factors. Also in search engine optimization. So it is important to know what these factors are and what is the limit that we should not transgress.