{"id":79926,"date":"2025-08-12T12:49:21","date_gmt":"2025-08-12T10:49:21","guid":{"rendered":"https:\/\/www.humanlevel.com\/secteurs\/educacion"},"modified":"2026-04-08T15:20:34","modified_gmt":"2026-04-08T13:20:34","slug":"education","status":"publish","type":"page","link":"https:\/\/www.humanlevel.com\/fr\/secteurs\/education","title":{"rendered":"SEO pour l\u2019\u00e9ducation"},"content":{"rendered":"<p><div class=\"row\"><div class=\"col section1\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section1_col1 col-12\"><div class=\"mb-4\"><\/p>\n<div class=\"section1_p1 estilo_titulo_seccion\">\n<h2>Augmentez vos inscriptions avec un SEO sp\u00e9cialis\u00e9 dans l\u2019\u00e9ducation<\/h2>\n<\/div>\n<div class=\"section1_p2 estilo_contenido_5\">\n<p>La visibilit\u00e9 en ligne est d\u00e9cisive pour toute institution \u00e9ducative. Chaque nouvel \u00e9tudiant compare de multiples options avant de choisir : co\u00fbt du programme ou du master, programme des cours, possibilit\u00e9s de stages, qualification des enseignants\u2026 De nombreuses recherches et requ\u00eates repr\u00e9sentent des opportunit\u00e9s d\u2019inscriptions. Chez Human Level, nous travaillons depuis vingt ans \u00e0 am\u00e9liorer la visibilit\u00e9 de tous types d\u2019\u00e9tablissements : universit\u00e9s, \u00e9coles de commerce, acad\u00e9mies de pr\u00e9paration aux concours, centres de formation professionnelle, \u00e9coles de plong\u00e9e, de danse ou de ski. Nous identifions les recherches et prompts les plus populaires, optimisons techniquement et s\u00e9mantiquement votre site web et menons des actions de relations publiques pour am\u00e9liorer votre visibilit\u00e9 dans les r\u00e9sultats traditionnels et g\u00e9n\u00e9ratifs, et attirer ainsi beaucoup plus d\u2019\u00e9tudiants.<\/p>\n<\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row vc_custom_1675958803271\" style=\"background-color: #f9f9fb !important;\" ><div class=\"col section2\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col-md-6 section2_col1 col-12 col-md-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"section2_col1_p1 estilo_contenido_4\"><span class=\"notion-enable-hover\" data-token-index=\"0\">Pourquoi investir dans le SEO ?<\/span><\/div>\n<div class=\"section2_col1_p2 estilo_titulo_seccion\">\n<h2>Touchez vos \u00e9l\u00e8ves \u00e0 chaque \u00e9tape de leur d\u00e9cision<\/h2>\n<\/div>\n<p><\/div><\/div><div class=\"col-md-6 section2_col2 col-12 col-md-12 col-lg-6 estilo_contenido_2\"><div class=\"mb-4\"><\/p>\n<div class=\"section2_lista\">\n<ul>\n<li>Architecture web optimis\u00e9e pour les \u00e9coles<\/li>\n<li>Strat\u00e9gies de contenu pour r\u00e9pondre aux questions de vos \u00e9l\u00e8ves<\/li>\n<li>Sch\u00e9ma de balisage pour les cours et les programmes de formation<\/li>\n<li>R\u00e9f\u00e9rencement local pour les \u00e9coles ayant une pr\u00e9sence physique<\/li>\n<\/ul>\n<\/div>\n<p><\/div><div class=\"mb-4\"><\/p>\n<div id=\"empezar\"><a class=\"btn btn-hlc\" href=\"#anchor-formulario\">COMMENCEZ MAINTENANT<\/a><\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col section3\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section3_f1\"><div class=\"mb-4\"><\/p>\n<div class=\"section3_f1_p1 estilo_contenido_4\">\u00bfEn qu\u00e9 consiste el posicionamiento de instituciones educativas?<\/div>\n<div class=\"section3_f1_p2 estilo_titulo_seccion\">\n<h2>Que comprend notre service<\/h2>\n<\/div>\n<p><\/div><\/div><\/div><div class=\"row mb-4\"><div class=\"col-md-2 col-sm-4 section3_f2_col1 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/check-square-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Audit SEO sp\u00e9cialis\u00e9<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Audit complet incluant l\u2019analyse concurrentielle avec d\u2019autres \u00e9tablissements \u00e9ducatifs en ligne, nationaux ou internationaux, optimisation pour les p\u00e9riodes d\u2019inscriptions, et \u00e9valuation de l\u2019architecture web pour les cours, programmes acad\u00e9miques et corps enseignant.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f2_col2 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/edit-3-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Strat\u00e9gie de contenu avec une approche EEAT<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Nous cr\u00e9ons des guides de carri\u00e8re, des comparaisons de programmes, des t\u00e9moignages d&rsquo;\u00e9tudiants, des pages de profil de facult\u00e9 et du contenu optimis\u00e9 pour chaque \u00e9tape du <em>parcours de l&rsquo;<\/em> \u00e9tudiant afin de d\u00e9montrer une r\u00e9elle <em>expertise.<\/em><\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f2_col3 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/git-pull-request-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Analyse de l&rsquo;architecture<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Nous avons revu la structure et les liens internes afin d&rsquo;am\u00e9liorer la navigation, l&rsquo;acc\u00e8s aux cours cl\u00e9s et la compr\u00e9hension s\u00e9mantique par les moteurs de recherche.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f3_col1 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/trending-up-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Optimisation des moteurs de recherche et IA<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Nous adaptons les mod\u00e8les des pages d&rsquo;information, de programme et de cours en y apportant des am\u00e9liorations qui renforcent leur indexabilit\u00e9 et leur pertinence dans Google ou ChatGPT.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f3_col2 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/map-pin-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Pertinence locale et internationale<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Nous renfor\u00e7ons la visibilit\u00e9 des institutions locales et des plateformes internationales gr\u00e2ce \u00e0 des strat\u00e9gies de g\u00e9olocalisation et de segmentation linguistique.<\/div>\n<p><\/div><\/div><div class=\"col-md-2 col-sm-4 section3_f3_col3 col-12 col-sm-12 col-md-6 col-lg-6 col-xl-4\"><div class=\"mb-4\"><\/p>\n<div class=\"icon_proceso\"><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/themes\/humanlevel\/img\/icons\/file-text-red.svg\" width=\"24\" height=\"24\" \/><\/div>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Documentation d\u00e9taill\u00e9e<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Nous fournissons une analyse technique et des recommandations claires, en aidant les \u00e9quipes marketing, de contenu et acad\u00e9miques \u00e0 mettre en \u0153uvre des am\u00e9liorations SEO de mani\u00e8re efficace et autonome.<\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row vc_custom_1676554029519\" style=\"background-color: #f9f9fb !important;\" ><div class=\"col section_clientes\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section_clientes_f1\"><div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_5\">Ils nous ont d\u00e9j\u00e0 fait confiance<\/div>\n<p><\/div><\/div><\/div><div class=\"row mb-4\"><div class=\"col-md-2 col-sm-4 section_clientes_f2_col1 col-6 col-sm-6 col-md-6 col-lg-4 col-xl-2\"><img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"105\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/animum-logo-2.jpg\" class=\"img-fluid\" alt=\"Animum\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><div class=\"col-md-2 col-sm-4 section_clientes_f2_col2 col-6 col-sm-6 col-md-6 col-lg-4 col-xl-2\"><img loading=\"lazy\" decoding=\"async\" width=\"361\" height=\"112\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/cto.jpg\" class=\"img-fluid\" alt=\"Logo CTO\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><div class=\"col-md-2 col-sm-4 section_clientes_f2_col3 col-6 col-sm-6 col-md-6 col-lg-4 col-xl-2\"><img loading=\"lazy\" decoding=\"async\" width=\"362\" height=\"112\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/universae.png\" class=\"img-fluid\" alt=\"Logo Universae\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><div class=\"col-md-2 col-sm-4 section_clientes_f2_col4 col-6 col-sm-6 col-md-6 col-lg-4 col-xl-2\"><img loading=\"lazy\" decoding=\"async\" width=\"325\" height=\"112\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/formacion-alcala.png\" class=\"img-fluid\" alt=\"Logo Formaci\u00f3n Alcal\u00e1\" sizes=\"auto, (max-width: 34.9rem) calc(100vw - 2rem), (max-width: 53rem) calc(8 * (100vw \/ 12)), (min-width: 53rem) calc(6 * (100vw \/ 12)), 100vw\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col section5\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col-md-6 section5_col1 col-12 col-sm-12 col-md-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"p1 estilo_contenido_4\">Notre processus<\/div>\n<div class=\"p2 estilo_titulo_seccion\">\n<h2>Voici comment nous travaillons avec vous<\/h2>\n<\/div>\n<div class=\"p3 estilo_contenido_5\"><span class=\"notion-enable-hover\" data-token-index=\"0\">Nous travaillons de mani\u00e8re collaborative avec vous, en garantissant une communication fluide, transparente et efficace.<\/span><\/div>\n<p><\/div><\/div><div class=\"col-md-6 section5_col2 col-12 col-sm-12 col-md-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"section5_lista\">\n<ol id=\"lista_proceso\">\n<li>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Audit initial<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Nous analysons la visibilit\u00e9, la structure du site, le contenu et l&rsquo;autorit\u00e9 afin de d\u00e9finir les priorit\u00e9s et d&rsquo;attirer davantage d&rsquo;\u00e9tudiants d\u00e8s que possible.<\/div>\n<\/li>\n<li>\n<div class=\"p1 estilo_contenido_2\">\n<h3><span class=\"notion-enable-hover\" data-token-index=\"0\">Strat\u00e9gie personnalis\u00e9e<\/span><\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Nous concevons un plan de r\u00e9f\u00e9rencement align\u00e9 sur la saisonnalit\u00e9 des cycles d&rsquo;inscription et les objectifs d&rsquo;attraction de nouveaux \u00e9tudiants.<\/div>\n<\/li>\n<li>\n<div class=\"p1 estilo_contenido_2\">\n<h3>Mise en \u0153uvre prioritaire<\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Nous optimisons les pages les plus pertinentes en fonction de la demande des \u00e9tudiants, du type de formation et de la saison.<\/div>\n<\/li>\n<li>\n<div class=\"p1 estilo_contenido_2\">\n<h3><span class=\"notion-enable-hover\" data-token-index=\"0\">Contr\u00f4le continu<\/span><\/h3>\n<\/div>\n<div class=\"p2 estilo_contenido_1\">Nous mesurons l&rsquo;impact sur les nouvelles inscriptions, d\u00e9tectons les changements et adaptons la strat\u00e9gie mois apr\u00e8s mois.<\/div>\n<div class=\"p1 estilo_contenido_2\"><\/div>\n<\/li>\n<\/ol>\n<\/div>\n<p><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col section_faqs\"><div class=\"container\"><div class=\"row mb-4\"><div class=\"col section_faqs_col1 col-12 col-lg-6\"><div class=\"mb-4\"><\/p>\n<div class=\"estilo_titulo_seccion p1\">\n<h2>Questions fr\u00e9quemment pos\u00e9es<\/h2>\n<\/div>\n<div class=\"estilo_contenido_5 p2\">Vous avez une question \u00e0 laquelle nous n&rsquo;avons pas r\u00e9pondu ? N&rsquo;h\u00e9sitez pas \u00e0 nous contacter.<\/div>\n<div id=\"contactar\"><a class=\"btn btn-hlc\" href=\"#anchor-formulario\">CONTACT<\/a><\/div>\n<p><\/div><\/div><\/div><div class=\"accordion mb-4\" id=\"accordion1\"> <div class=\"card mt-3\">\r\n <h3 class=\"card-header\" data-toggle=\"collapse\" data-target=\"#t1677151007435-c195419e-b77660fe-35399666-7cf6\">\r\n Quels sont les avantages du SEO pour les \u00e9tablissements \u00e9ducatifs ? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677151007435-c195419e-b77660fe-35399666-7cf6\" class=\"collapse show\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">Augmentez le nombre d&rsquo;inscriptions dans votre centre \u00e9ducatif gr\u00e2ce \u00e0 une strat\u00e9gie de visibilit\u00e9 num\u00e9rique cumulative et \u00e9volutive. Vous obtiendrez plus d&rsquo;\u00e9tudiants avec un co\u00fbt de recrutement beaucoup plus faible, sur une base r\u00e9currente et en d\u00e9pendant moins de l&rsquo;investissement dans les m\u00e9dias payants.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div> <div class=\"card\">\r\n <h3 class=\"card-header collapsed\" data-toggle=\"collapse\" data-target=\"#t1677151007493-c90f1a18-d2f060fe-35399666-7cf6\">\r\n Proposez-vous du SEO local pour les \u00e9tablissements ayant une adresse physique ? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677151007493-c90f1a18-d2f060fe-35399666-7cf6\" class=\"collapse\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">Oui, nous optimisons et g\u00e9rons les profils d&rsquo;entreprise Google, le contenu g\u00e9olocalis\u00e9 et la coh\u00e9rence des donn\u00e9es dans les annuaires locaux. Cela permet d&rsquo;am\u00e9liorer la visibilit\u00e9 r\u00e9gionale, d&rsquo;attirer des \u00e9tudiants des environs et de renforcer la r\u00e9putation de l&rsquo;\u00e9cole au niveau local.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div> <div class=\"card\">\r\n <h3 class=\"card-header collapsed\" data-toggle=\"collapse\" data-target=\"#t1677601713656-114beb83-e81a60fe-35399666-7cf6\">\r\n Comment g\u00e9rez-vous le SEO dans les \u00e9tablissements \u00e9ducatifs ? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677601713656-114beb83-e81a60fe-35399666-7cf6\" class=\"collapse\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">Nous concevons des strat\u00e9gies par campus ou par site, en travaillant sur des profils individuels et des contenus sp\u00e9cifiques \u00e0 chaque lieu. Cela nous permet d&rsquo;attirer le trafic local, d&rsquo;am\u00e9liorer le positionnement dans diff\u00e9rentes r\u00e9gions et de maintenir une identit\u00e9 de marque coh\u00e9rente.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div> <div class=\"card\">\r\n <h3 class=\"card-header collapsed\" data-toggle=\"collapse\" data-target=\"#t1677601728022-00e22fae-d48a60fe-35399666-7cf6\">\r\n Travaillez-vous \u00e9galement le SEO pour la formation en ligne ou les plateformes \u00e9ducatives ? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1677601728022-00e22fae-d48a60fe-35399666-7cf6\" class=\"collapse\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">Oui, nous optimisons les plateformes de formation en ligne ou les sites \u00e9ducatifs, en am\u00e9liorant l&rsquo;architecture du contenu, la vitesse du web, l&rsquo;exp\u00e9rience mobile et les pages de cours. Notre objectif est d&rsquo;accro\u00eetre la visibilit\u00e9 et de faciliter la conversion.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div><script type=\"application\/ld+json\">\r\n            {\r\n            \"@context\": \"https:\/\/schema.org\",\r\n            \"@type\": \"FAQPage\",\r\n            \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Quels sont les avantages du SEO pour les \u00e9tablissements \u00e9ducatifs ?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"\nAugmentez le nombre d&rsquo;inscriptions dans votre centre \u00e9ducatif gr\u00e2ce \u00e0 une strat\u00e9gie de visibilit\u00e9 num\u00e9rique cumulative et \u00e9volutive. 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Notre objectif est d&rsquo;accro\u00eetre la visibilit\u00e9 et de faciliter la conversion.\n\"}}]}<\/script> <div class=\"card\">\r\n <h3 class=\"card-header collapsed\" data-toggle=\"collapse\" data-target=\"#t1754998854503-59fa918c-0b08\">\r\n Comment adaptez-vous les strat\u00e9gies SEO aux cycles d\u2019inscription ? <button class=\"arrow\"><\/button>\r\n <\/h3>\r\n <div id=\"t1754998854503-59fa918c-0b08\" class=\"collapse\" data-parent=\"#accordion1\">\r\n <div class=\"card-body\"><p><\/p>\r\n <div class=\"mb-4\"><\/p>\n<div class=\"estilo_contenido_1\">Nous analysons les recherches connexes et les invites que les apprenants potentiels pourraient utiliser. Nous ne nous concentrons pas exclusivement sur le nom de la formation, mais nous \u00e9tendons la visibilit\u00e9 aux requ\u00eates des \u00e9tudiants qui cherchent un d\u00e9bouch\u00e9 professionnel ou \u00e0 acqu\u00e9rir une comp\u00e9tence sans orientation pr\u00e9alable, en concentrant les publications dans les p\u00e9riodes o\u00f9 la demande est la plus forte.<\/div>\n<p><\/div>\r\n <\/div>\r\n <\/div> \r\n <\/div><\/div><\/div><\/div><\/div><div class=\"row\"><div class=\"col \"><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\/\",\n  \"@type\": \"Service\",\n  \"serviceType\": \"SEO pour l'\u00e9ducatio\",\n  \"provider\": {\n    \"@type\": \"Organization\",\n    \"@id\":\"https:\\\/\\\/www.humanlevel.com\\\/#organization\"\n  },\n  \"areaServed\": {\n    \"@type\": \"Continent\",\n    \"name\": \"Europe\"\n  }\n}\n<\/script>\n<script 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