{"id":87396,"date":"2026-03-04T13:04:04","date_gmt":"2026-03-04T12:04:04","guid":{"rendered":"https:\/\/www.humanlevel.com\/sectores\/b2b"},"modified":"2026-04-08T11:11:08","modified_gmt":"2026-04-08T09:11:08","slug":"b2b","status":"publish","type":"sectores","link":"https:\/\/www.humanlevel.com\/en\/industries\/b2b","title":{"rendered":"SEO\/GEO for B2B companies"},"content":{"rendered":"\n<section class=\"section-spacing featured-logos\">\n<p class=\"gb-text tp-body-small\">Companies that have placed their trust in us<\/p>\n\n\n\n<div class=\"featured-logos-flex\">\n<img loading=\"lazy\" width=\"540\" height=\"270\" class=\"featured-logos-img\" alt=\"\" title=\"logo-getnet-cliente\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-getnet-cliente.png\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-getnet-cliente.png 540w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-getnet-cliente-400x200.png 400w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/>\n\n\n\n<img loading=\"lazy\" width=\"540\" height=\"270\" class=\"featured-logos-img\" alt=\"Trespa\" title=\"logo-trespa-cliente\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-trespa-cliente.png\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-trespa-cliente.png 540w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-trespa-cliente-400x200.png 400w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/>\n\n\n\n<img loading=\"lazy\" width=\"540\" height=\"270\" class=\"featured-logos-img\" alt=\"Export Trading Textile\" title=\"logo-exporttrading-cliente\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-exporttrading-cliente.png\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-exporttrading-cliente.png 540w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-exporttrading-cliente-400x200.png 400w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/>\n\n\n\n<img loading=\"lazy\" width=\"540\" height=\"270\" class=\"featured-logos-img\" alt=\"Smowl\" title=\"logo-smowl-cliente\" src=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-smowl-cliente.png\" srcset=\"https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-smowl-cliente.png 540w, https:\/\/www.humanlevel.com\/wp-content\/uploads\/logo-smowl-cliente-400x200.png 400w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/>\n<\/div>\n<\/section>\n\n\n\n<section class=\"section-spacing\">\n<h2 class=\"gb-text\">Specialized SEO\/GEO for the B2B sector<\/h2>\n\n\n\n<p class=\"gb-text tp-subtitle\">B2B purchasing processes are long and complex, involving multiple decision-makers and highly technical, specific search queries from your potential clients. A generic SEO strategy is simply not enough.<\/p>\n\n\n\n<p class=\"gb-text tp-subtitle\">At Human Level, we have spent over 20 years implementing SEO strategies for major corporations and national and international institutions. We know how to navigate complex organizational structures managing multiple markets, languages, and stakeholders to translate organic visibility into tangible business opportunities.<\/p>\n<\/section>\n\n\n\n<section class=\"section-spacing rounded-xlg cta\">\n<div class=\"col40\">\n<p class=\"gb-text tp-abovetitle\">Why invest in SEO?<\/p>\n\n\n\n<h2 class=\"gb-text\">Solutions for large B2B enterprises<\/h2>\n<\/div>\n\n\n\n<div class=\"col60\">\n<ul class=\"tp-body-bold cta-list\">\n<li class=\"gb-text\">Website migrations with minimal impact on rankings.<\/li>\n\n\n\n<li class=\"gb-text\">Indexability and architecture troubleshooting for large-scale sites.<\/li>\n\n\n\n<li class=\"gb-text\">Building digital authority through Strategic Digital PR.<\/li>\n\n\n\n<li class=\"gb-text\">Resilient visibility against algorithmic updates and AI models.<\/li>\n<\/ul>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Start now<\/a>\n<\/div>\n<\/section>\n\n\n\n<section class=\"section-spacing\">\n<p class=\"gb-text tp-abovetitle\">What is SEO for B2B companies?<\/p>\n\n\n\n<h2 class=\"gb-text\">What our service includes<\/h2>\n\n\n\n<ul class=\"service-features-2col\">\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M17 21V19C17 17.9391 16.5786 16.9217 15.8284 16.1716C15.0783 15.4214 14.0609 15 13 15H5C3.93913 15 2.92172 15.4214 2.17157 16.1716C1.42143 16.9217 1 17.9391 1 19V21\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M9 11C11.2091 11 13 9.20914 13 7C13 4.79086 11.2091 3 9 3C6.79086 3 5 4.79086 5 7C5 9.20914 6.79086 11 9 11Z\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M23 21.0009V19.0009C22.9993 18.1146 22.7044 17.2536 22.1614 16.5532C21.6184 15.8527 20.8581 15.3524 20 15.1309\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M16 3.13086C16.8604 3.35116 17.623 3.85156 18.1676 4.55317C18.7122 5.25478 19.0078 6.11769 19.0078 7.00586C19.0078 7.89403 18.7122 8.75694 18.1676 9.45855C17.623 10.1602 16.8604 10.6606 16 10.8809\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Target identification and search scenarios<\/h3>\n\n\n\n<p class=\"gb-text\">We anticipate who will be involved in the buying process, what queries they will raise, and on which platforms. This allows us to map out the project&#8217;s primary visibility objectives with precision.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M11 19C15.4183 19 19 15.4183 19 11C19 6.58172 15.4183 3 11 3C6.58172 3 3 6.58172 3 11C3 15.4183 6.58172 19 11 19Z\"><\/path>\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M21 21.0004L16.65 16.6504\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Advanced technical diagnosis<\/h3>\n\n\n\n<p class=\"gb-text\">We perform deep dives into the factors limiting your visibility: architecture, crawling and indexing, site speed, Core Web Vitals, data structures, and semantic coherence. For international projects, we also audit hreflang implementation, geographical targeting, and market-specific performance.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n  <path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M14.7 6.29974C14.5168 6.48666 14.4141 6.73798 14.4141 6.99974C14.4141 7.26149 14.5168 7.51281 14.7 7.69974L16.3 9.29974C16.4869 9.48296 16.7382 9.58559 17 9.58559C17.2617 9.58559 17.513 9.48296 17.7 9.29974L21.47 5.52974C21.9728 6.64092 22.1251 7.87897 21.9064 9.07888C21.6878 10.2788 21.1087 11.3836 20.2463 12.246C19.3838 13.1084 18.279 13.6876 17.0791 13.9062C15.8792 14.1248 14.6412 13.9726 13.53 13.4697L6.61998 20.3797C6.22215 20.7776 5.68259 21.0011 5.11998 21.0011C4.55737 21.0011 4.0178 20.7776 3.61998 20.3797C3.22215 19.9819 2.99866 19.4423 2.99866 18.8797C2.99866 18.3171 3.22215 17.7776 3.61998 17.3797L10.53 10.4697C10.0271 9.35855 9.87489 8.1205 10.0935 6.92059C10.3121 5.72068 10.8913 4.61589 11.7537 3.75346C12.6161 2.89102 13.7209 2.3119 14.9208 2.09328C16.1207 1.87465 17.3588 2.0269 18.47 2.52974L14.71 6.28974L14.7 6.29974Z\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Technical and content optimization<\/h3>\n\n\n\n<p class=\"gb-text\">We work in close coordination with your development, product, and PR teams to align your existing content with positioning goals, turning hidden assets into indexable ones and building brand authority across both owned and earned media.<\/p>\n<\/div>\n<\/li>\n\n\n\n<li class=\"service-feature\">\n<span class=\"gb-shape service-feature-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" fill=\"none\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\">\n<path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M23 6L13.5 15.5L8.5 10.5L1 18\"><\/path>\n<path fill=\"transparent\" stroke-linejoin=\"round\" stroke-linecap=\"round\" stroke-width=\"2\" stroke=\"currentColor\" d=\"M17 6H23V12\"><\/path>\n<\/svg><\/span>\n\n\n\n<div>\n<h3 class=\"gb-text tp-h4\">Continuous monitoring and intelligence<\/h3>\n\n\n\n<p class=\"gb-text\">Monthly reports featuring KPIs that truly impact your business: organic visibility that translates into qualified traffic, conversions, and brand positioning.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<\/section>\n\n\n\n<section class=\"section-spacing roadmap-section\">\n<div>\n<p class=\"gb-text tp-abovetitle\">Our process<\/p>\n\n\n\n<h2 class=\"gb-text\">This is what it\u2019s like to work with us<\/h2>\n\n\n\n<p class=\"gb-text tp-subtitle\">We will work together with you and provide fluid, transparent and close communication.<\/p>\n<\/div>\n\n\n\n<ol class=\"roadmap-list\">\n<li>\n<span class=\"gb-text roadmap-number\">1<\/span>\n\n\n\n<h3 class=\"gb-text tp-h4\">Initial audit and situational diagnosis<\/h3>\n\n\n\n<p class=\"gb-text\">Before proposing any action, we gain a full understanding of your current positioning, the issues limiting your growth, and the competitive landscape in every market where you operate.<\/p>\n<\/li>\n\n\n\n<li>\n<span class=\"gb-text roadmap-number\">2<\/span>\n\n\n\n<h3 class=\"gb-text tp-h4\">Strategy tailored to your organization<\/h3>\n\n\n\n<p class=\"gb-text\">Every project is unique, and we integrate seamlessly into yours. We design a plan that accounts for your technical architecture, organizational structure, target markets, and business timelines.<\/p>\n<\/li>\n\n\n\n<li>\n<span class=\"gb-text roadmap-number\">3<\/span>\n\n\n\n<h3 class=\"gb-text tp-h4\">Execution, coordination, and monitoring<\/h3>\n\n\n\n<p class=\"gb-text\">We work as an integrated part of your internal and external teams. We assign experts with experience in projects of similar complexity to yours, measuring the impact of every action and adjusting the strategy based on results and environmental changes.<\/p>\n<\/li>\n<\/ol>\n<\/section>\n\n\n\n<section class=\"section-spacing faq-section\">\n<div>\n<h2 class=\"gb-text\">Frequently asked questions<\/h2>\n\n\n\n<p class=\"gb-text tp-subtitle gb-text-68673e82\">Do you have a question we haven\u2019t answered? Do not hesitate to contact us.<\/p>\n\n\n\n<a class=\"gb-text btn\" href=\"#anchor-formulario\">Contact<\/a>\n<\/div>\n\n\n\n<div class=\"gb-accordion faq-accordion\" data-transition=\"slide\">\n<div class=\"gb-accordion__item faq-accordion-item gb-accordion__item-open\">\n<div role=\"button\" tabindex=\"0\" class=\"gb-accordion__toggle faq-accordion-toggle tp-body-bold gb-block-is-current\" id=\"gb-accordion-toggle-e3406046\">\n<h3 class=\"gb-text\">How does SEO\/GEO contribute to business growth in a B2B environment?<\/h3>\n\n\n\n<span class=\"gb-accordion__toggle-icon gb-accordion__toggle-icon-641d67e9\"><span class=\"gb-accordion__toggle-icon-open\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"208 96 128 176 48 96\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><span class=\"gb-accordion__toggle-icon-close\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"48 160 128 80 208 160\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><\/span>\n<\/div>\n\n\n\n<div class=\"gb-accordion__content\" id=\"gb-accordion-content-a35844c5\">\n<div class=\"faq-accordion-answer\">\n<p>When a company looks for a provider, a technological solution, or a strategic partner, that process begins in a search engine or an AI platform. Being present at that moment with content that demonstrates industry expertise and builds credibility shortens the sales cycle and strengthens brand perception before the first commercial contact.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-accordion__item faq-accordion-item\">\n<div role=\"button\" tabindex=\"0\" class=\"gb-accordion__toggle tp-body-bold faq-accordion-toggle\" id=\"gb-accordion-toggle-432626be\">\n<h3 class=\"gb-text\">How does B2B SEO\/GEO differ from B2C?<\/h3>\n\n\n\n<span class=\"gb-accordion__toggle-icon gb-accordion__toggle-icon-06807bd1\"><span class=\"gb-accordion__toggle-icon-open\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"208 96 128 176 48 96\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><span class=\"gb-accordion__toggle-icon-close\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"48 160 128 80 208 160\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><\/span>\n<\/div>\n\n\n\n<div class=\"gb-accordion__content\" id=\"gb-accordion-content-c4b0b980\">\n<div class=\"faq-accordion-answer\">\n<p>In B2B, we target professional buyers looking to meet business objectives within a pre-established budget. Consequently, their searches are more precise, their buying cycles are longer than a final consumer&#8217;s, and their decision-making is more rational. Their knowledge of the product or service is also typically deeper. Therefore, we focus on more technical keywords and prompts, detailed content, comparisons, and social proof.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"gb-accordion__item faq-accordion-item\">\n<div role=\"button\" tabindex=\"0\" class=\"gb-accordion__toggle tp-body-bold faq-accordion-toggle\" id=\"gb-accordion-toggle-396bbaf8\">\n<h3 class=\"gb-text\">Does it make sense to invest in SEO\/GEO if we already have a consolidated sales team?<\/h3>\n\n\n\n<span class=\"gb-accordion__toggle-icon gb-accordion__toggle-icon-a6a29b98\"><span class=\"gb-accordion__toggle-icon-open\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"208 96 128 176 48 96\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><span class=\"gb-accordion__toggle-icon-close\"><svg aria-hidden=\"true\" viewBox=\"0 0 256 256\"><rect width=\"256\" height=\"256\" fill=\"none\"><\/rect><polyline points=\"48 160 128 80 208 160\" fill=\"none\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"16\"><\/polyline><\/svg><\/span><\/span>\n<\/div>\n\n\n\n<div class=\"gb-accordion__content\" id=\"gb-accordion-content-b31d8e0d\">\n<div class=\"faq-accordion-answer\">\n<p>Yes. In fact, both channels reinforce each other. When a potential client receives a call from your sales team, the first thing they do is validate it on Google or an AI platform. The references they find at that moment will influence the outcome of that conversation. SEO\/GEO does not replace the sales team; it empowers and backs them up.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"featured_media":89511,"template":"","meta":{"_acf_changed":true},"class_list":["post-87396","sectores","type-sectores","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B SEO agency | SEO for companies | Human Level<\/title>\n<meta name=\"description\" content=\"Experts in SEO positioning for B2B companies. 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